Announcing their coming together, Crypto.com and Lega Serie A declared their partnership for the 2021 Coppa Italia Final, which will be played on May 19 between the teams Atalanta and Juventus. This partnership has made Lega Serie A the first Football team that has signed an agreement with the non-fungible token and cryptocurrency platform, Crypto.com. To commemorate this occasion, a special collection of NFT will be unveiled alongside the official trophy and match highlights.
Crypto.com is among the most loved cryptocurrency platform, and its app is currently being used by more than 10 million users across the globe. By making a compact, both organizations are looking to change the scenario by providing the football fans a new experience through the availability of the NFT collectibles on Crypto.com/NFT. After the Aston Martin Cognizant Formula one team, Lega Serie A has become the second team in the sports domain to have entered into a partnership with Crypto.com.
According to experts and specialists, this partnership to prove beneficial for both sports and cryptocurrency domains. Both organizations will be able to draw in more customers to their kitty while boosting the current level of popularity among their respective segments. Football fans will have a chance to access the feature of cryptocurrency and NFTs, while the overall ecosystem of the crypto will get the added boost in terms of wider exposure among soccer fans. In other words, this partnership is expected to create a Win-Win situation for all the stakeholders involved in the ecosystem.
The top echelons of both partnering organizations expressed their happiness and delight over this association. This optimism arises from the fact that this union is expected to help every stakeholder involved in the sports and cryptocurrency ecosystem derive their share of benefits. This mutually beneficial agreement will boost both the popularity soccer and the cryptocurrency sphere among the target audiences. This, in turn, will help in the overall profitability and sustainability of these segments in the long run.