Adidas NFT Launch Is the Latest Example About Obstacles on Virtual Token

Adidas got the taste of its NFT launch drop last week. This launch failed in an instance of non-consumable tokens introduced by brands to experience the Metaverse. The much-anticipated collection, launched along with the Bored Ape Yacht Club, sold for around $ 22 million.

However, when Adidas first made NFTs available to early adopters, some owners faced difficulty coining them, transforming a digital file into a cryptographic collectible. Adidas was compelled to halt the coinage process as a result of this. At least one customer purchased significantly more NFTs than was allowed, perhaps causing an issue with the number of tokens available.

In its Twitter account, the company mentioned that it had limited transactions/wallets to meet everyday purposes. They announced the timing as close to the fall season as possible to avoid robots. Adidas collaborated with partners to generate information, FAQ, and a Discord channel to educate people about the dangers of Web3 evolution.

It wasn’t flawless, despite all of their efforts. Many of the adopters are experiencing the hazards of Web3 for the first time, and they will keep learning.

Once the reviewing process of all transactions is completed, Adidas guarantees, individuals who have lost fuel rates will be compensated.

Adidas entry to NFT

Adidas has revealed that its upcoming collection will be a combination of digital and physical objects available in the form of NFTs in collaboration with brands like Bored Ape Yacht Club.

The NFT collection, Into the Metaverse, will include both virtual wearables that consumers can utilize in online platforms and tangible apparel to match. The introduction of NFT is Adidas’ first collection, which is digital collectibles having authenticity. NFTs are in the form of an ownership certificate which is Blockchain-based, enabling the authentication, purchase, and collection of items.

Blockchain technology carries a record signature and ownership of NFTs, providing a big potential for businesses, says Scott Zalaznik, Chief Digital Officer of Adidas.


Adidas announced their tokenised entry into the metaverse in November with a 29-second short clip depicting three apes clad in Adidas tracksuits arriving on Earth from outer space and landing on a metaverse territory fashioned like the brand’s shoe logo.

Trevor Holman

Trevor Holman follows crypto industry since 2011. He joined CryptoNewsZ as a news writer and he provides technical analysis pieces and current market data. He is also an avid trader. In his free time, he loves to explore unexplored places.

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