From how things are now, it doesn’t look like Apple’s competitors will find the virtual world a perfect place to do business. But the entity has chosen to enter the metaverse on its own, which is undoubtedly sparking a lot of discussion. As to Apple’s genuine ambitions for joining the virtual world, the programming and software development communities are currently in a complete wait-and-watch mode. This relates to the organization’s yearly Worldwide Developers Conference, which will take place in June 2023. There are rumors that the business may be sending goggles. If this occurs, content creators will begin to participate in the creation of creative content using the newly introduced technology.
Recently speaking to GQ, Tim Cook, who happens to be the CEO of Apple, said about his particular inclination towards technology and also mentioned the fact that it has always been Apple at the forefront of developing creative products, despite not getting sufficient encouragement from the associated industry experts and thinkers.
However, he refrained from throwing any light on the Apple eyewear. The issue he happened to have stressed was that of virtual reality and augmented reality without specifying any deadline. On this matter, Carolina Milanesi, who happens to be the Creative Strategies analyst, shared her opinion that everything at the present point in time is just speculation and that if Apple actually decides to do something, the other big players in the industry will certainly follow suit.
Concerns about Meta appear to result from the fact that Facebook has fired a significant portion of its workforce ever since changing its name to Meta. This was not at all a good omen, and allegedly it all started with Google Glass’s final failure, which is currently being fully shut down. According to Milanesi, Meta’s strategy includes creating an all-encompassing, digitally formatted Facebook that views advertising as a means of earning income. Although Apple’s strategy is first to sell high-end, premium devices, which will then open the door to the sale of games, apps, movies, and other items that can be used with the hardware, she believes that whatever it may be, everyone is waiting and watching.