Atletico De Madrid Partners with Chiliz to Improve Fan Engagement
Chiliz, a sports and blockchain entertainment company, has announced an upcoming partnership with Spanish soccer giant Atletico de Madrid, today. Atletico de Madrid became one of the first La Liga clubs or Spanish football clubs to join “Socios.” Which is the voting platform to primarily connect and interact with fans.
The football club secured the 4th place in the UEFA’s Club Coefficients ranking for 2019, following which the leaders joined Socios.com and cheered their fans. Socios.com is a platform backed by Chiliz and Binance DEX. It has previously joined hands with several well-known football clubs such as Italy’s Juventus AS Roma, France’s Paris Saint-Germain and London based West Ham United. Blockchain is thus making a foray into the world of sports with this major deal being pulled off by Socios, bringing crypto and world football into an alliance with each other.
This partnership will result in the creation of “Atletico de Madrid fan Tokens,” which would be launched to enable fans to engage in decision making on matters of less importance pertaining to the club and earn rewards in return. Alexandre Dreyfus, the CEO of Socios has lauded the “Partnership as a magnitude addition for their fast-growing platform whose token recently got listed on leading crypto exchange Binance.”
He further added that the deal with Atleti,
A giant of the footballing world highlights that the club’s management is very creative and forward-thinking with regard to technology and fan engagement.
Socios would provide tokens to Atletico de Madrid and these tokens would now be used to connect and engage with fans worldwide. These tokens can be used by fans to avail a chance to take part in different kinds of polls and get rewards for doing so. They will thus also get the opportunity to engage in interactions with their fan club through the app and greater the rewards earned, higher is the chance to obtain exclusive merchandise, leaderboards, and games. This is one of the first of its kind blockchain-based mobile app for entertainment and sports buffs, claims Socios, and would provide once in a lifetime experience by offering holders of the token to have unique and exclusive access to promotions, draws, and polls.
Socios has also pointed out that the tokens can be bought by fans using a secondary token, Chiliz (CHZ), which would shortly be made available on the website of Socio as well as Binance. This is the first time that fans can purchase tokens using another token, and the unique deal certainly brings together the potential user base of Socios to the huge fan base of the La Liga and links the two. The Atletico de Madrid token would be launched at an introductory price of 2 euros and the news of the launch was shared by Chiliz’ Chief Marketing and Communication officer over twitter. Thus blockchain technology is making deeper inroads into the mainstream or popular life with clubs such as these also joining the league of using cryptocurrency and blockchain technology to improve communication and participation with fans.
