Basic Attention Token (BAT) is an Ethereum based platform with blockchain as its underlying principle technology. Founded by the co-founder of Mozilla, Brendan Eich, the platform is empowering the digital advertising world through its cutting-edge features. The open source decentralized platform aims to create transparency in the online advertising space by providing value to the advertisers worth their total spends on the medium. Additionally, it also provides a clear picture of the end-user persona, their interests & likings towards the product offerings by the advertiser to enable the customization of the marketing strategy accordingly. Brave, BAT’s tailor-made browser for the advertisers, provides useful information pertaining to the potential customers to the ad publishers. Its gaining popularity from the key investors and market players already.
As on April 29, 2019, at 10:34:01 UTC, the price of the coin is 0.39 USD & 0.00007490 BTC. The 24 h volume is 51,698,499 USD and the market cap is recorded as 497,641,547 USD. As per the top 100 cryptocurrencies list of the CoinMarketCap, Basic Attention Token is ranked at the 22nd position. The circulating supply of the coin currently is 1,253,998,401 BAT as against the total supply of 1,500,000,000 BAT. The ROI of the crypto is around 136.58%.
In the past 30 days, the highest price of BAT has reached 0.49 USD while the lowest was recorded at 0.26 USD. The highest has peaked to 0.45 USD & lowest dipped to 0.36 USD in the past 7 days. As on March 30, 2019 at 05:34:01 UTC, the price was reported at 0.28 USD & 0.00006873 BTC, the 24 h volume was 65,732,877 USD and market cap was 352,227,601 USD. The upward trend of 39% was recorded in the past one month.
Digital advertising can make or break the game of any company these days. All thanks to the growing number of Smartphone users that have enabled reaching to the potential customers & communicating on the go lesser a challenge. Making it more fruitful and effective is what BAT team has in mind, and they plan to achieve it by decreasing malware advertisements and reduce fraud through customized environment under their browser, Brave. The project is ambitious and provides long term results both to users and advertisers. Owing to the growing popularity & traction, the price of the coin can reach as high as 1 USD by the end of 2019 and can grow up to 5 USD in the next 2 years. Its recent partnerships with Cheddar & Tap group have contributed to the sudden price surge. Moreover, with the existing partnerships with media groups including Dow Jones & Townsquare media, the crypto is now targeting real-world problems & drawing more interest from major organizations.