America’s professional basketball team based in California’s Sacramento, Sacramento Kings, has joined hands with CryptoKaiju to introduce crypto-collectibles, per the official press release shared on October 16, 2019. The move has been taken to reward the team’s fans. CryptoKaiju is a platform offering collectible toys based on the blockchain of Ethereum.
The official announcement revealed that through the partnership, the companies would be giving away as many as 100 Kaiju collectible toys that are limited-edition in nature during the 2019–2020 season of basketball. Moreover, each of these collectible toys would be unique and have backing by a non-fungible token.
Out of the 100 toys, 15 would let the receiver enjoy a prize or a distinct experience such as VIP tours, signed merchandise, and courtside seats.
Sacramento Kings’ CTO, Ryan Montoya, came forward to express his opinions. He stated that they are excited to offer such an immersive experience to their fans along with these limited-edition unique collectibles. Continuing further, Montoya said, that they are always exploring ways to enhance fan interaction. The CTO also added that CryptoKaiju’s collaboration is a great chance for them to continue employing technology that provides their fans with innovative content and products.
In the previous week, the popular basketball team was in the news for introducing a rewards program powered by blockchain inside their gaming application Call the Shot. It is slated to be available in the forthcoming season, as well.
It must be noted that this is not the first time that the NBA basketball team has embraced digital currency. The team had taken the first step towards the emerging crypto way back in 2014 when they introduced Bitcoin (BTC) as a payment option for buying merchandise and match tickets.
More recently, another American basketball team, Dallas Mavericks, has also announced this August its decision to accept Bitcoin as a payment means for tickets and merchandise.