Binance’s philanthropic arm, Binance Charity Foundation has announced that it has partnered with 46 companies to unveil a new stablecoin called Pink Care Token, to “alleviate period poverty.”
— Binance (@binance) July 3, 2019
Some of the most prominent names include Tron, IOST, Binance, ZCoin, etc. In an official blog, the company stated that the grand partnership would work to empowering over a million women in developing and underdeveloped countries to improve feminine health and wellbeing. The first batch of Pink Care Token and sanitary pads will be delivered in mid-July. Tron CEO, Justin Sun, urged his followers via a tweet to donate towards eradicating period poverty.
.@Tronfoundation is proud to join #PinkCareToken alliance with @BinanceBCF, @binance to support sanitary pads to address #periodpoverty. Donate to https://t.co/vGFYK4Vmev, and help 1 million young women live with dignity. @cz_binance. #TRON #TRX $TRX pic.twitter.com/292MoHsG33
— Justin Sun (@justinsuntron) July 3, 2019
Commenting on the initiative, Binance chief Changpeng Zhao said,
Pink Care Token is the first social-impact stablecoin issued on Binance Chain. A part of our mission is to promote the adoption of cryptocurrencies, and I think charity is one of the most effective ways to demonstrate their value and make them available to the people in need.
Tron has been involved in a number of charity initiatives of late. Sun recently donated over $4.57 million in a charity auction for Glide Foundation, organized by eBay and Warren Buffett. The Power of One Lunch with Buffett will be held on 25th July.
Philanthropic efforts in the crypto space have always been on the up, and as the industry itself was developed with keeping the underprivileged in mind, and with the aim for ending oppression and dominance by the world elite. Helen Hai, Head of Binance Charity Foundation said,
By forming the first alliance between cryptocurrency and traditional industry, we aim to deploy the alliance’s strength to shape a brighter future for all human beings, especially the bottom billions. After all, it all comes down to human and values. We hope the Pink Care Token Alliance will combine technology with the best parts of human nature – creativity, empathy, and stewardship, which lift humanity into a shared sense of dignity.