Binance listing rules update opens doors for smaller projects; RWA tokens find opportunity to become Unicorns

Most cryptocurrencies around the market get traction due to their utilities, adoption, and popularity, and exchange listing plays a significant role. The Real World Asset (RWA) sector is one of the trending narratives within the crypto market, and it is getting a substantial number of eyeballs. This is pushing a few leading projects to get their hands on listing on the world’s biggest crypto exchange, Binance. 

Crypto exchange listing exposes crypto tokens to many users, investors, and traders, eventually pushing their value higher. As a result of the growing number of token holders, the position of respective tokens gets stronger and more stable in a market like crypto, which is known for its notorious volatility. The RWA crypto sector is expected to hit $16 trillion in market cap by 2030. This presents a massive opportunity for leading RWA tokens to monetize their position within the space and grow with the broader RWA sector. 

In the past months, Binance has updated rules regarding token listing in order to comply and cooperate with regulations. These changes aim to improve safety, compliance, and investor protections on the Binance platform. They are designed to encourage longer-term commitments from projects and reduce risks for investors from the immediate selling of tokens post-listing. The key changes are:-

Extended cliff period 

  • The minimum “cliff period” before tokens can be sold has been increased from six months to at least one year.

Requirement of security deposit

  • Projects must make a security deposit, usually amounting to several million dollars, which Binance may keep if the projects fail to meet the listing conditions.

Market maker allocation 

  • Projects are now required to set aside more tokens for market makers to enhance trading liquidity.

There are a handful of tokens awaiting listing on Binance’s crypto exchange, but here are the ones with immense potential and higher chances of getting listed. Centrifuge (CFG), Landshare (LAND), and Maple Finance (MPL) are the RWA projects likely to get listed and be in a position to take advantage of the event. 

Centrifuge (CFG)

Centrifuge is a unique decentralized finance (DeFi) project aiming to bridge real-world assets with the blockchain ecosystem. It enables businesses to tokenize real-world assets, such as invoices or real estate, allowing them to be financed through decentralized protocols without traditional financial intermediaries. 

This tokenization is achieved using the CFG token, which serves multiple critical functions within the Centrifuge network. CFG is used for transaction fees, staking, and governance, allowing token holders to participate in decision-making processes regarding the network’s future. 

Additionally, CFG incentivizes various stakeholders, including investors and validators, ensuring the protocol’s security and efficiency. Integrating real-world assets into DeFi through Centrifuge could unlock massive amounts of previously illiquid capital, making it easier for small businesses and individuals to access funding and investment opportunities.


As of now, CFG token sits at a market cap of over $351 Million. The token is trading at $0.71 following a slight 4% increase in the last one month. However, in the yearly time frame, CFG has seen over 200% price growth that solidifies its position. The potential listing on Binance will push token worth higher and it could break higher price levels. 

Landshare (LAND)

The LAND token has emerged as a revolutionary force in the real estate industry and has played a significant role in the recent rise of altcoins. Its innovative approach of offering fractional ownership of real estate assets through blockchain technology has drawn investors eager to tap into the profitable real estate sector. Lately, LAND has gained from a heightened global interest in the Real World Asset (RWA) sector, fueled by BlackRock’s increased focus on tokenization.

The RWA sector is swiftly growing in the fast-paced cryptocurrency market, driven by a broader trend towards asset tokenization across multiple sectors. LAND, the primary token of a leading tokenized real estate platform, has grown substantially in this dynamic environment.

This growth has proven highly advantageous for investors. Landshare has been at the forefront of blending blockchain technology with real estate, enabling property investments starting at only $1. This model provides investors with fractional ownership of real estate properties, thus transforming the real estate investment scene.

Landshare has successfully employed the LAND token in transactions, as evidenced by the successful sale of four tokenized properties on the Binance Smart Chain (BSC). This demonstrates Landshare’s robust operational strengths and readiness for wider market integration. 

This momentum and ongoing enhancements at Landshare have strengthened the platform’s distinct role in addressing the inefficiencies of the traditional real estate market and affirmed my investment decision, offering significant growth and passive income possibilities in the crypto market.


LAND token has shown impressive price performance in the past few months. During BlackRock’s entry in the tokenization space, most RWA tokens saw an increment in price but LAND tokens broke the record with a 500% price pump. LAND made the yearly high at $7 but later settled down in the wake of market correction. 

Currently it is trading at $3 maintaining a 270% increase in year on year. Landshare is first of its kind tokenized real estate platform based on Binance Smart Chain (BSC) that elevates the feasibility of LAND token listing on the crypto exchange. Binance listing of LAND will push the price further and it could even revisit the previous high at $14, giving it room to grow more than 500% from the trading price at present. 

Maple (MPL)

Maple (MPL) is revolutionizing the lending landscape by providing undercollateralized loans to institutional borrowers within the DeFi sector. Unlike traditional DeFi platforms that require over-collateralization, Maple introduces a trust-based system where loans are issued based on the borrower’s creditworthiness, assessed through a combination of on-chain and off-chain data. 

The MPL token is central to this ecosystem and is primarily used for governance and staking. Token holders can participate in decision-making processes and vote on crucial protocol parameters, such as interest rates and loan terms. 

Furthermore, MPL holders can stake their tokens to pool delegates who assess and manage the risk of loan portfolios, earning a share of the fees generated from successful loans. This system provides a more efficient and flexible lending solution and opens the door for more traditional financial institutions to participate in DeFi. 

By aligning the interests of borrowers, lenders, and stakers, Maple Finance fosters a balanced ecosystem where risk is managed collectively and returns are distributed fairly among participants. 


MPL token is maintaining sideways momentum after sliding from its yearly high at $25. The token price has shown recovery in the past few weeks and it is now trading at $14.8 following a 14% increase in the monthly time frame. In the past one year, MPL token price jumped over 120% and Binance listing could boost the price even further. 

Disclaimer: This article is sponsored content and is not financial advice. CryptoNewsZ does not endorse or guarantee the accuracy of the content. Readers should verify information independently and exercise caution when dealing with any mentioned company. Investing in cryptocurrencies is risky, and seeking advice from a qualified professional is recommended.

Mark Peterson

Mark Peterson has been following the crypto market for the past seven years. As a crypto news journalist, he has recently joined our team. He regularly delivers the most recent happenings of the crypto space. He enjoys writing poems and exploring various crypto trading platforms in his spare time.

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