Cash Flow Portal, a real estate investment technology startup based in Seattle, WA, announced today that it had raised $3.5 million in seed funding. Investors include luminaries from Lyft, Google, and Coinbase.
Cash Flow Portal provides real estate deal sponsors with comprehensive tools for streamlining equity raising, automating operations, and reaching more investors. Moreover, it serves as a marketplace that connects passive investors and real estate, syndicators. This software differentiates itself from the competitors with its superior stability, more intuitive user experience, and smooth and fast onboarding process.
Cash Flow Portal helps real estate syndicators save more than 100 hours on paperwork every year and cuts their software costs by over 80%. This portal also solves one of the most pressing challenges for real estate syndicators – finding deal co-sponsors.
Cash Flow Portal is the 1st platform to offer passive real estate investors an all-in-one solution for evaluating, investing, and discovering real estate deals. It is a marketplace offering investors access to lucrative real estate deals with 10%-15% in annualized return.
With a heavy focus on the passive investor experience, Cash Flow Portal will consistently bring in new investors so that reputable deal sponsors will have a reliable resource for efficient capital raising. In short, the platform automates all of the tedious tasks that come with investing in real estate, allowing users to focus on what matters most: finding great deals.
Cash Flow Portal was founded in 2020 when Perry Zheng (now CEO) wrote the first line of code after trying multiple tools that did not meet his expectations. Perry was an engineering manager at Lyft for 5.5 years, and before that, he worked as a software engineer at Twitter and Amazon. He graduated from Duke University in 2010 with a bachelor’s in Econ and Computer Science.
Perry is also a real estate sponsor, having amassed 840+ units and passively invested in more than 2,500 doors. He also owns seven single families in Seattle, SF, and Texas.
“Ultimately, our goal is to build the information highway for real estate investing, ranging from tooling for operators to access and transparency for investors. We are very much interested in managing money flow, so investors treat us like their financial institution. And we will create a large operations team to vet the deals so people can be confident in the quality of the deals.” Perry says.
Depiction of Cash Flow Portal
With this new infusion of capital, the company plans to make new hires on the customer service and engineering sides to keep growing and scale up its user base. With the new hires, Cash Flow Portal will double down on building its real estate investing marketplace and empower deal sponsors to create LinkedIn-like biographies to eliminate the need for a standalone syndication website.
“Early next year, we will also allow passive investors to track their investments across all deals, effectively bringing the “brokerage for real estate investing” to life,” Perry says
The company also plans to venture into underwriting software and build its legal department to offer end-to-end white-glove service to its customers. The goal is to manage the money flow and become a financial institution for passive investors. Cash Flow Portal will build a large operations team to vet real estate deals to achieve this. The company will introduce intelligent contracts for real estate and a lending arm in the long term.
“Our goal is not to be as good as our competitors were two years ago but to dominate the market,” says Perry in his parting thoughts.