CEO of Brave Insists US Senate to Consider European Privacy Standards


The CEO of decentralized browser Brave, Brendan Eich has requested members of the U.S. Senate to consider the General Data Protection Regulation (GDPR) as a regulatory model as per the recent statement published on 2nd October.

Eich, in an open letter dated 29th September, called on every member of the U.S. Senate Committee on Commerce, Transportation, and Science to actively analyze the GDPR as a model for American data privacy regulations. It was first suggested by the European Commission in 2012, the GDPR legal framework for personal data protection that came into effect in the European Union (E.U.) on 25th May. Its main aim is to create a uniform data regulation framework within Europe and to support individuals’ control over the storage and use of their personal details.

Amid this, Eich in his statement states that the principles of the GDPR to act in accordance with the U.S. legal understanding of privacy. He further comments that the primary principles of the GDPR working on the fact where the U.S. actively follows the OECD Guidelines on the Protection of Privacy and Transborder Flows of Personal Data in 1980.

Further elaborating the subject matter, Eich asserts that the GDPR is “a great leveller,” that “establishes the conditions that can let young, innovative companies like Brave to flourish excessively.”

Besides this, he further explains: “As regulators broaden their enforcement of the new rules in Europe, the GDPR’s principle of ‘purpose limitation’ will begin to prevent dominant platforms from using data that they have collected for one purpose […] to the benefit of other parts of their business in a way that currently disadvantages new entrants. In general, platform giants will need ‘opt-in’ consent for each purpose for which they want to use consumers’ data. This will create a breathing space for new entrants to emerge.”

Amid this, the Brave CEO raised questions on the economic benefit of behavioral tracking to publishers’ businesses perspective. With this, he asserted that a recent report exalting its economic value fundamentally misled the situation when it put together both – Google and Facebook’s ad tech revenue with the reportedly much smaller amount that publishers receive from the behavioral tracking system.

Besides this, Cointelegraph profusely said in its statement that many of the assumptions supporting the GDPR are contradictory with blockchain’s core technology. The GDPR and blockchain are not matched with respect to the GDPR’s requirement that users be given the ability to improve or delete their personal data whereas blockchains cannot be changed once a block is created through it.

With this, Brave browser filed privacy complaints in Britain and Ireland against Google saying that Google and the advertising technology industry practice “wide-scale and systematic breaches of the data protection regime” such that they publish personalized online ads. Brave is supposedly trying to trigger provisions in the GDPR that require an E.U. investigation into Google’s data collection practices in September 2018.

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