Cere Network, a start-up developing CRM (customer relationship management) software based on blockchain, has just raised 3.5 million dollars from leading organizations including Binance Labs. Other entities that have invested in Cere Network include Neo Global Capital, Arrington XRP Capital, Fenbushi Capital, as well as several others.
Cere’s present CRM solution records consumer data on the firm’s proprietary blockchain. However, the company will be integrating with the Binance Chain soon and will become blockchain agnostic eventually, as per Kenzi Wang, the co-founder of Cere Network. What that means is, the entities that adopt the solutions by Cere Network will indirectly be utilizing Binance’s blockchain service offerings very soon.
According to Cere Network, their clients are seeking alternatives to established CRM solutions such as Salesforce. Wang stated that the technology Salesforce uses is years behind the one Cere uses. Their solutions are old as they aren’t blockchain specialists like us, added Wang. Being a blockchain-native company, Cere thinks it is advantageous for them when it comes to deploying this newer technology in the industry.
Cere also said that B2B presents a real solution considering present CRM issues. Data privacy is specifically worrisome. However, Cere believes that by developing its mainnet that is built keeping in mind the consumer interoperability, it has discovered a solution for sharing consumer data between businesses.
As per reports, Cere has planned to split the funds between technology development work and administrative and marketing effort in the 70:30 ratio. With the mainnet launch followed by increased adoption, the company has its plans in place.