CHARLES & KEITH make the entry into The Sandbox
With the launch of its CHARLESKEITHHAUS on The Sandbox, CHARLES & KEITH is putting its ideas into action, expanding, and spreading its position in the metaverse. This is scheduled to begin on March 13 and last through March 27, 2023. The A State of Play campaign for Spring 2023 served as the source of inspiration. In this specific situation, the playhouse offers an all-encompassing and entertaining introduction to the CHARLES & KEITH universe.
Every part of the new collection that has to do with the idea behind it has been carefully thought out. Right from assembling the light-hearted Spring 2023 fashion and the color combinations and effects, along with an NFT gallery exhibiting recently launched artworks, reflect the boosting of experimentation for the benefit of fashion appreciators.
All of the connected players will have the opportunity to involve themselves in in-game quests such as quizzes and parkour challenges and search for a secretive room to be eligible to win a digital wearable of the present season’s sought-after bag, the Petra Curved Shoulder Bag.
The highlighting feature happens to be the presence of APOKI, who happens to be a virtual K-Pop artiste at the CHARLESKEITHHAUS. She will organize a rooftop get-together to which everyone happens to be invited. The star will wear the new collection while belting out some of her absolute favorites. The rooftop will also be provided with a runway, through which attendees will have the opportunity to visualize the new collection, all in real-time. There will also be a section of digital outfits pertaining to the Spring Summer 2023 collection that will be up for sale. These outfits can be worn in The Sandbox to show belonging to the community.