Chiliz joins Atlético de Madrid to power the latter’s fan token

Chiliz, the premier sports blockchain provider and developer of the Fan Token platform, and Atlético de Madrid have extended their partnership to enhance the Atlético de Madrid Fan Token and broaden its accessibility to fans through an innovative integration with the club’s digital ecosystem.

The association will contribute to enhancing the advantages available to the club’s fan token holders, in addition to offering numerous rewards for their participation. All of this is available on the club’s application. 

The beta version of The Fan Token Experience, which became available today, integrates the ecosystem with the Atlético de Madrid platform and includes new features designed specifically for the enjoyment of Atlético de Madrid supporters.

Every day, fans will have the opportunity to participate in fan polls and quizzes, earning points that they can use to gain exclusive rewards and exclusive club exposure. With the points, supporters who do not yet have Atlético de Madrid fan tokens can get their first token for free.

Atlético de Madrid and Chiliz are establishing a novel approach to encouraging the adoption of Web3 technology by integrating the supporter token into the club’s ecosystem. Beyond the scope of the foundation, the assets’ utility will extend to an extensive variety of platforms and ecosystems, delivering additional benefits and incentives.

The incorporation is duly boosted by Chiliz’s associate, LiveLike, a business that engages audiences via gamified exposures and functions, together with the big players in the sports vertical. 

The collaboration between Atlético de Madrid and Chiliz occurred after five years, during which the Rojiblancos were the inaugural club in Spain to introduce their supporter token, thereby setting an example for subsequent clubs to emulate.  

From then on, the Atlético de Madrid fan token has enabled fans throughout 120 countries to participate in voting exercises on fan polls. The holders of fan tokens have received more than 2,000 rewards, such as signed merchandise items, complimentary tickets, and a variety of other benefits.

Director of Atleti Lab Alejandro Ugarrio reaffirmed the organization’s dedication to further enhancing the global fan experience; this new integration with is in complete harmony with their strategic objectives. The organization is ecstatic because, via its app, supporters will now have access to a highly enticing proposition replete with a variety of advantages.

Chiliz and CEO and founder Alexandre Dreyfus said that the integration will enhance the benefits for existing Atlético de Madrid Fan Token holders and provide hundreds of thousands of fans around the world with an opportunity to learn about and take advantage of this digital tool that rewards fans in never-before-seen ways. has a community of more than 2.2 million users in over 160 countries around the world. The Bank of Spain has certified it as a virtual asset service provider (VASP).

David Cox

David is a finance graduate and crypto enthusiast. He projects his expertise in subjects like crypto and Blockchain while writing for CryptoNewsZ. Being from Finance background, he efficiently writes Price Analysis. Apart from writing, he actively nurtures hobbies like sports and movies.

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