Following a huge sponsorship deal with the National Rugby League Club Sydney Roosters, City index Australia announces further plans to expand its business. The global provider of FX and CFD trade services initiated the expansion plans by moving to a new head office in Australia. The company makes this vital move as the competition in the Australian market has increased exponentially in recent times. Moreover, the AUD is on a bullish run which is expected to last for a long time.
City Index is one of the reputed forex brokers offering its services in Australia since 2006. This broker is part of the StoneX group and offers versatile trading services and tools. The platform is ranked highly for its secure and accessible interface and mobile apps. The broker has been making some moves to make its presence relevant to the Australian market. These new plans of expansion come with a corporate rebranding of the broker.
The broker considers the Australian market to be one of the keys to global dominance. The Australian currency is already striding in the global market with increasing commodity prices. Moreover, every Australia broker is planning to use this momentum in their favor. To sustain this competition, City Index is planning to adopt a more customer-centric approach to the services they are currently offering. According to City Index Head Tom Brown, the platform will still follow its traditional mantra to withstand the competition. That is to share the passion of the traders to help them achieve their goals.
The major part of the City Index expansion plans involves the rebranding of the broker. As per the reports, the new look of the platform is already live on the official website of City Index. The rebranding is intended to exhibit the City Index’s adoption of new trading features and services. The newly included features will greatly impact the customization trading experience with the broker. The official press release from the firm stated, “City Index’s new branding celebrates the craft of trading financial markets, pushing boundaries and exploring new markets with confidence.”
As a part of the rebranding, the firm moved to a new head office in Australia. The broker has also upscaled the employee count to realize its extensive plans for the future. In the opinion of Tom Brown, these new features will help the broker firmly establish a foothold in the market for forex and CFD in Australia. It must be noted that the firm is also working towards acquiring new sponsorships and deals to promote its rebranding and the features that come with it.