Coca-Cola collaborates with GMUNK & Crypto.com to create heatmaps from FIFA matches
Piece of Magic NFTs will soon hit the market. Coca-Cola has announced that it is working to develop 10,000 unique non-fungible tokens in partnership with Crypto.com and GMUNK. All the NFTs will be inspired by the heatmaps of the tournament, which could include attacks, goals, and other unforgettable moments.
The project will be hosted by Crypto.com and designed exclusively by GMUNK. However, this is a part of Crypto.com and Coca-Cola’s commitment to delivering magical moments to fans during the tournament. NFTs will be generated by tracking all the teams and their players, ensuring no magical moment is missed.
NFTs will be available to users across the globe; however, they must first register on the NFT platform of Crypto.com. Users will then have to register on the Fanzone page of Coca-Cola, where an NFT banner will appear. Clicking that banner will instantly qualify them for a chance to own an NFT from Piece of Magic.
GMUNK has highlighted that the aim is to create a piece of art that embraces the spirit of football while depicting a visual story of every match. GMUNK has also said that the project involves leveraging football data as the paintbrush to create non-fungible tokens.
Nazli Berberoglu, the FIFA World Cup GM at Coca-Cola company, has stated that the NFTs will be available for users who can own them forever. Nazil further said that the NFT collection captures the passion and determination of players displayed throughout the international tournament.
The Chief Marketing Officer of Crypto.com, Steven Kalifowitz, has said that the current edition of the FIFA World Cup will be the first to experience the deployment of Web3 technology, adding that it is a privilege to partner with GMUNK and Coca-Cola to create a new form of memorabilia.
Crypto.com was founded in 2017 to become the fastest-growing crypto platform across the world. It currently serves over 70 million customers with a vision that every wallet should have cryptocurrency. The platform is committed to boosting cryptocurrency adoption, something for which every Crypto.com review has shown appreciation.
GMUNK is an innovative designer and the creative genius behind production projects like Tron: Legacy. The artist uses a blend of richly textured palettes and psychedelic themes to create new creations. So far, projects designed by GMUNK have been displayed at Christie’s Sotheby and other world galleries. GMUNK is also responsible for creating the famous Windows 10 desktop wallpaper seen by millions of people.
Coca-Cola partnering with the experts in their respective fields, goes on to prove how committed the brand is to keeping its creations as authentic as possible. More details related to 10,000 unique FIFA World Cup-inspired NFTs are expected to be shared soon.
