As part of the rapidly evolving crypto landscape, key opinion leaders (KOLs) and prominent traders have found themselves in a unique position of influence and expertise, especially as the industry has reached a multi-trillion dollar evaluation in recent years. Their rise to the top is often underscored by their knowledge and a keen understanding of volatile crypto markets, with these skills having assisted numerous novice/intermediate traders in navigating the crypto landscape successfully.
By fostering a culture of shared knowledge and communal growth, KOLs have enriched the border crypto community and paved the way for enhancing their personal credibility and gains. Moreover, their guidance has helped demystify complex crypto concepts for many newcomers, making the crypto sphere more accessible and less daunting.
Simply put, the symbiotic relationship of KOLs and seasoned traders with their followers underscores a win-win scenario where aiding others has become more than a mere altruistic endeavor for these individuals.
The Copy-trading conduit
Since the dawn of the internet age, the idea of copy trading has garnered immense traction, and rightly so. For starters, it allows new market entrants to directly benefit from the understanding of seasoned traders by replicating their financial activities. Moreover, it also serves as an avenue for veteran industry experts to monetize their skills, allowing them to open up additional revenue streams for themselves and bolster their standing within the community.
To put things into monetary perspective, the global social/copy trading industry reached a valuation of $2.2 billion during Q4 2021, with analysts expecting this figure to scale up to the $3.77 billion mark by 20281. Similarly, the revenue generated from copy trading lay at $50 billion in 2020. Still, this figure could rise to $80 billion due to continued interest in this strategic avenue by 2025.
Traders and KOLs hold the keys to vast networks and communities, which, when tapped into, can lead to mutual advantages for all the stakeholders involved. In this regard, affiliate programs present an extremely enticing financial prospect for traders and KOLs because by aligning with reputable platforms, they can help guide their backers — providing them with lucrative trades — and educate them about the pros/cons and unique offerings of various exchanges.
One notable entity navigating this space today is the MultiBank Group, a global conglomerate offering a host of forex, CFDs, and crypto services across its relevant brand entities. The firm is currently in the process of shaping a crypto affiliate program that is in line with its regulated, customer-centric ethos. By affiliating with a trusted market entity like the MultiBank Group, KOLs, and traders can bolster their personal market standing and ensure that their backers are never in danger of putting their money on an untrustworthy platform.
As things stand, MultiBank’s footprint expands across five continents, with the company currently boasting 25+ offices across countries like the UK, USA, Germany, Singapore, UAE, Malaysia, and Australia. Moreover, since its inception in 2005, the firm has acquired over 12 regulatory licenses and garnered an impressive daily trading volume of $12.1 billion — positioning itself as an ideal haven for veteran crypto traders and prominent industry personnel.
What lies ahead?
As more and more people continue to make their way into the crypto realm, it stands to reason that the allure of copy trading will only continue to grow in the near to mid-term. Numbers-wise, it is estimated that over 420 million individuals currently own or trade crypto on a regular basis (accurate as of Q2, 2023). Therefore, by bridging the gap that exists between crypto expertise and novice enthusiasm, copy trading is poised to play a significant role in the future of digital asset trading.
In fact, Platforms that are able to recognize and capitalize on this trend can gain a massive advantage when it comes to attracting new clients — as is the case with MultiBank.io and its aforementioned crypto copy trading feature. Therefore, moving ahead, it will be interesting to see how this space continues to evolve and grow.