Disney recently announced a partnership with Dapper Labs for a new NFT venture. The parties will work together to work on Disney Pinnacle, a mobile-based application.
The iconic century-old brand joining hands with the name behind NBA Top Shot is huge news for the NFT industry. It was the Vancouver-based blockchain company that announced Disney Pinnacle.
The mobile-based app will be available for early access only for now. The closed release will be followed by an official launch shortly. Disney plans on releasing the app first on the Apple App Store before offering support for the Google Play Store and web browsers.
Roham Garegozlou and Ridhima Kahn, the CEO of Dapper Labs and the VP of business development and partnerships, also praised the partnership. Dapper Labs is known for successful ventures, such as Cryptokitties and NBA Top Shot.
While Cryptokitties clogged Ethereum with massive traffic, NBA Top Shot was an official tie-up with the NBA. Top Shot quickly became a breakout app amid the brewing NFT craze. Dapper Labs promptly capitalized on the success and released similar products for more sports leagues, including the NFL.
The latest collaboration with Disney also seems to be on a similar path. The app will allow users to trade virtual pins modeled off the renowned physical collectibles. Several sources have stated that Disney Pinnacle will include intellectual property from Walt Disney Animation Studios, Pixar, and Lucasfilm.
Thus, fans can expect to see Snow White, Woody, and Baby Yoda to be released as tradable assets soon. Whether these NFTs will be available for ticketing or nifty rewards is unclear.
However, given the success of Dapper’s recent projects, Disney is looking to expand its empire in yet another domain.