Ethernal Labs recently announced a partnership with Metakey for metaverse development. The collaboration will see Ethernal Labs developing brand activations for its collections within Decantraland.
The partnership will also expose Ethernity’s NFT collections to global brands innovatively. The platform will promote its top-class licenses on the Decentraland metaverse. It will allow players to collect licensed collectibles, objects, and apparel from their beloved studios, brands, and iconic personalities.
Metakey has developed a next-generation headquarters for Ethernity to start the partnership. The HQ is based in the center of Decentraland designed for Metakey, Ethernity, and Ethernal Labs communities. The place will be used to view, hang out, and interact with Ethernity’s NFTs.
While the development means immense work, it is still a start for the partnership. The Eternal Labs team is delighted to introduce new library licenses into the metaverse via event-driven digital experiences. This will allow users to socialize, party, and play in a completely virtual environment.
The decision to expand and leverage the use cases of NFTs is a start as the Ethernity, and the Ethernal Labs teams will continue their partnership with Metakey. It will surely lead to developing interactive and community-driven experiences for future collections and partnerships.
The upcoming week will be packed with new announcements surrounding the Ethernal HQ. Thus, users are suggested to keep a close eye on its social media channels for quick updates. As the first-of-its-kind technology and incubator studio, Ethernal Labs is leveraging the utility and interactivity of Web3 technologies.
The platform is creating an ecosystem of dApps to gather the biggest individuals, brands, and artists in one place using the technologies. It aims to act as a gateway, helping notable brands and figures enter the metaverse and NFT ecosystem.
Its affiliation with Metakey is expected to produce quality results, leading to major market modifications.