Chiliz, the token empowering fan engagement network Socios.com, has announced its partnership with Enjin, an upcoming blockchain asset management platform. The partnership will develop sports and e-sports NFTs for Socios.com.
— Chiliz ($CHZ) (@Chiliz) February 6, 2020
As per the official announcement made on Thursday, the Chiliz has entered the collaboration to create brand-specific digital collectibles for the sports and entertainment industry. Alexandre Dreyfus, CEO of Chiliz & Socios.com said,
Earlier this year, we announced a plan to improve and expand the utility of CHZ in 2020 and beyond. We are thrilled to be working with Enjin, the world leader in this space, to bring this to fruition.
Dreyfus further added the company would launch limited-edition licensed collectibles and will also tokenize rewards through the fan engagement platform.
For example, if one of our partners clubs triumphs in their respective league, we can create unique tokens to celebrate the win, as well as tokens to celebrate player achievements or seasonal football prizes.
Socios.com launched the Chiliz token July 2019 on the leading decentralized crypto exchange Binance DEX. The token was initially introduced to allow fans to acquire voting rights to influence their favorite football clubs. Since its launch, the company had managed to crack high-profile partnerships, like the one with famous Spanish football club Atletico De Madrid. Moving forward, the grasp of cryptocurrencies on the sports and entertainment industry is likely to grow, and Chiliz being an early bloomer, will definitely have an edge over the competition.