Feature.io is working on Smart Content powered by Avalanche

Feature.io has announced working on Smart Content. The entertainment studio is leveraging the essentials of Avalanche to elevate the experience of viewers. The idea behind building Smart Content on the Avalanche network is to empower studios and brands to integrate more elements of Web3 while also sharing the benefits with the viewers. For instance, watching every season, episode, or piece of music album will come with special rewards or benefits.

Avalanche, in the official announcement, expressed its confidence in the development, stating that Smart Content will give an additional layer to content on any platform where it is being hosted. An early iteration has been integrated into Netflix. It will power the interactive campaign for the third season of Love, Death + Robot.

The rewards can range from exclusive early access to content to event tickets. Creators or platforms can also roll out digital art and offer discounts to viewers. This does not reflect an actual list, as the benefits to be rolled out will be decided by the streaming platform, creator, or both. Feature.io aims to incentivize engagement and revitalize viewers’ interest in the content, encouraging them to watch and get entertained.

Smart Content is bringing Next-Generation Storytelling, a feature where interaction with the narrative is a rewarding experience and a crucial part of it.

Platforms and creators gain marketing benefits. Smart Content enables them to receive insights into consumer behaviors, strengthening their marketing initiatives and helping them attract viewers or offer them better content.

Steven Ilous, the CEO and founder of Feature.io, said they are excited about the integration, which will provide audiences with a novel way to enjoy media. Steven acknowledged that Avalanche is one of the leaders in the industry, and what made them choose the network was its experience and enough scalability to roll out rewards to audiences.

John Nahas, the Senior Vice President of Business Development at Ava Labs, said that they are proud to be a part of the powerful shift that Feature is bringing in the industry, adding that they can turn content into active experiences with rewards by Feature that made them choose the entertainment studio for partnership.

The development has excited industry stalwarts and audiences alike, who know that their engagement will now be rewarded in one form or another.

AVAX, the native token of Avalanche, is yet to respond positively to this. AVAX has been down by 0.68% in the last 24 hours and is listed at $34.05 when writing this article. The listed value of AVAX further dips 27.28% in the previous 7 days and 42.14% in the last 30 days.

Moving forward, it remains to be seen how Feature.io builds Smart Content on Avalanche and how effective the implementation is.

Scott Cook

Scott Cook got into crypto world since 2010. He has worked as a news writer for three years in some of the foremost publications. He recently joined our team as a crypto news writer. He regularly contributes latest happenings of crypto industry. In addition to that, he is very good at technical analysis.

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