The blockchain tech has started gaining its popularity that a variety of strategic partnerships have been observed in this space.
Forbes, an international business media outlet founded in 1917 with more than 120 million people actively use it globally, has been in the recent news as the company has created a strategic partnership with Civil, a blockchain based platform in order to streamline its content based work. Through the blockchain use case, the company may publish its content through a decentralized network namely Civil as reported by the company’s official source published on 9th October.
Technically speaking, Forbes will incorporate Civil’s software in its proprietary content management system (CMC). The users from around the world can upload their data across the Civil platform and at the same time they may place it on the Forbes website. The whole concept will be operationalized in the early of 2019.
Though the concept will initially focus on crypto-based news and activities and then it will follow blockchain as well based on the successful experiment in place. Forbes is expected to emphasize decentralized solutions to the wide community of contributors that the company has. According to Axios, another news source, users can upload their articles to Forbes’ CMS through the use of smart contracts and thereafter they will be able to share on various platform such us LinkedIn and Medium.
While applying the various experiments, Forbes explores the possibility of a variety of method of reader engagement. The major benefits of the blockchain use case in this space is that no any other third party can remove or alter the data or content that has been published through a decentralized platform.
Needless to say that Civil has already created a strategic partnership with a leading news agency – Associated Press (AP). The major benefits that the global media companies have started to reap through the blockchain use case ranging from intellectual rights, content usage, supporting ethical contents and journalism. With this, as an experiment, AP plans to secure all its content across the Civil network so that it may have instant access to the reports generated.
Now that the businesses have been commoditized world-wide, news agencies and media companies actively use the blockchain use case that helps protect from fake news circulated. One reminiscence is Adblock Plus that developed a blockchain based browser extension that helps detect fake news and label websites accordingly. The entire concept is built on the Ethereum blockchain with MetaCert tokens in place to track rewards and ward off manipulations.