The Sandbox and Gordon Ramsay have come together to form a partnership that can only be defined as the first-ever for Hell’s Kitchen. The brand has debuted in the metaverse through The Sandbox by setting up a venue in the digital world. The development was announced by The Sandbox, joking that knives are sharp and tempers are sharper here.
Users who participate in the event can immerse themselves in stories and quest to win attractive prizes. Hell’s Kitchen is running two events that begin on March 27, 2023 and end on April 07, 2023. Collections will remain live on The Sandbox till the time they have been sold out.
A total of two events are happening at Hell’s Kitchen, namely Memorabilia Hell’s Kitchen Event and Mystery Box Hell’s Kitchen Event. Prizes to be won are a mystery box, digital avatar, Memorabilia, and a share of the 50,000 SAND prize pool.
There are two categories of events in The Sandbox – Open For All and Exclusive Reward.
Anyone can immerse themselves in the experience in the Open For All category. They are tasked with completing all nineteen quests to be a guaranteed winner; however, they can choose to complete at least one task as well to stand a chance to win Memorabilia. Rewards for the winners are a mystery box and Memorabilia.
Exclusive Reward is specifically for those who hold a Hell’s Kitchen Avatar. They will be rewarded a fair share of the 50,000 SAND pool. They must, however, complete all nineteen quests to be guaranteed winners. Also, they must have gone through the KYC process for their accounts.
Getting a Hell’s Kitchen avatar is pretty easy. Users only have to mint an avatar, and they will not just have the avatar, but they will also be a part of the community.
The event is open to all with no minimum requirement except for the Exclusive Reward category. Hell’s Kitchen is absolutely free for the users of The Sandbox. The NFT collection of the Kitchen is available at The Sandbox, and it can be bought using a SAND token.
Memorabilia, an experience badge, is rewarded automatically when the players finish all the quests.
Based on this development, one can rightly assume that The Sandbox has pushed itself to become one of the most successful blockchain-based metaverses. The decentralized universe is owned by the community, and that is what makes The Sandbox more engaging.
Brands and IPs that have partnered with The Sandbox till now are The Walking Dead, Snoop Dogg, Lionsgate, The Smurfs, and Warner Music Group, among others. The community has expressed excitement about the event, with most of them being ready with their avatar already.
A partnership with Hell’s Kitchen follows The Sandbox’s partnership with HYVE, where $SAND has been integrated as a payment option. The token can be utilized for jobs, offers, and tasks on the official platform of HYVE.