Basic Attention Tokens (BAT) holders will have the power to redeem tokens of more than a quarter of a million different brands including the Hilton Worldwide. This follows a new collaboration between the TAP network which is a digital advertising platform and the Brave Browser.
TAP network has 250,000 different brand partners will accept BAT for different services and goods. This announcement came in the Mobile World Congress, and the partnership is, in fact, the initial implementation of that ever since the brave launched it three years ago.
Brave has been created as a program to facilitate digital advertising easier. The digital ads at the fundamental level are also blocked. All this contributes to speed and browsing performance, besides providing privacy online.
It is up to the users to choose the presence of ads, to get incentives with the ads using BAT tokens. This feature has not been enabled so far. It is aimed at Brave users to claim BAT tokens for indulging in ads which are provided by the browser.
Brendan Eich, CEO, and co-founder of Brave Software commented in a press release,
“Both the user and the advertiser lose in today’s digital advertising landscape, and with regulations like GDPR looming all over the world, this broken ecosystem simply cannot continue as we know it.”
Lin Dai, co-founder, and CEO of TAP Network said that the BAT holders would have the freedom to use the tokens within a few months. With the launch of the BAT, it will be accepted by 50,000 different restaurants. There will be several other facilities such as gift cards for outlets like Starbucks and Amazon. It will also be possible to donate it for charities to Worldwide Wildlife Fund and the Red Cross.
BAT holders would enjoy the facility to redeem tokens at more than 200,000 hotels. Dai added,
“Pretty much every major hotel chain in the world the best part is users will be able to redeem for hotels…at up to a 70% better rate than paying fiat on sites like hotels.com.”
The partnership will give the users the opportunity to take part in surveys for a chance to earn additional BAT.
Hilton Worldwide Holdings Inc. (NYSE: HLT) already has a Free Cash Flow to Debt ratio of 0.162455 and debt to equity ratio of 13.21597. This gives a clear picture of the firm’s total debt rates as compared to the cash flow of the company. The Net Debt to EBIT ratio is projected at 4.77377. This is the ratio that indicates the ease with which a company can pay off the existing debts. The Net Debt to Market Value ratio of the Hilton Worldwide Holdings Inc is at 0.280378.