The online casino business is lucrative and competitive nowadays. Different casinos and betting websites are always on the move to attract more customers into their online establishment and home to make returning players and patrons out of them. This is where marketing and promotion become essential tools to achieve that goal.
While different casinos employ different strategies, there are common areas where promotions are used to reach out to more customers, and we’ll explore some of them below.
Offering Incentives, Bonuses and Freebies
Catching the interest of potential customers is one of the key strategies most casinos employ. They offer attractive bonuses for new customers or first-time players on their site. Most of the time, these bonuses come in the form of an increased deposit size by 50-100% or additional monetary credit.
Another option is the use of promo codes to redeem attractive offers. The Slotty Vegas online casino is just one among the many casinos which employ promo codes to entice new customers. The slottyvegas promo codes use different types of codes to give players more options. There are welcome packs for new players, supercharged games and tournament promo codes for advanced and competitive players and rolling promotions that provide random surprises, challenges, and quests for all players.
Freebies are also a staple of most casino games. They usually apply free spins for online slot games and free bets for the selected card and table games. Also, some casinos offer free merchandise and sponsor products to new players.
Making Promotions Go Mobile
Some innovative casinos know the trend of internet access leaning towards dominantly mobile access. More and more users own a smartphone that has internet access and use their phones to surf the internet. Thus, to expand their market area and to make the most use of their promotions, more casinos are setting their eyes on the mobile arena and changing their promotions to become compatible with mobile devices. Online casino owners hope to achieve exponential market growth through this innovative move.
Applying a Target-Based Promotion Approach
Casino owners also research on their target audiences within their vicinity and nearby cities and countries that might have access to their online sites. On a focused scale, online casinos may first target customers within the locality where the online casino has its base of operations. Some casinos may also have their land-based establishments where they can entice land-based casino players to try out their online games. Other casinos prefer to stay chiefly online and maintain their operations. These casinos also employ offline strategies like providing handouts at local malls and state fairs, with a specific focus on young professionals. They often feature grand land-based promos like to offer a new car as a prize for customers who access their websites.
Taking Advantage of Social Media Platforms
The power of social media marketing is undeniable and can also be used in online casino promos. The number of social media users has grown exponentially, and this can be an area where new customers and players can be discovered on a large scale. Thus, visually attractive advertisements and engaging content can help entice young social media users. Videos that show easy and fast gameplay and a wide variety of gaming options are useful in catching the curiosity and interest of many users.
There are many other aspects and strategies involving the use of promotions to attract more customers. Again, research and doing your homework when it comes to market data and situation, casino game trends and competitor’s stats can help give you an idea on how to further improve your promotional strategies. The market of potential customers if vast and the possibilities are endless. You must formulate the best promotion approach while thinking of your online casino’s business size, vision, and goal.