IQ Protocol recently announced a long-term partnership with Gumball 3000. Gumball 3000 will gain access to a feature-rich NFT rental marketplace with the collaboration.
The entertainment group will also enter the NFT market with a vast value proposition. IQ Protocol gained over 12 million dollars in a funding round that Crypto.com Capital led.
The NFT rental marketplace will go live in June 2022. Its primary use case will be helping NFT owners earn a passive income by renting NFTs. The collateral-less and risk-free approach is sure to disrupt the fast-paced NFT industry. Besides the marketplace, IQ Protocol is also planning to add features like multi-purpose renting and cross-chain lending.
IQ Protocol will support Gumball 3000’s branding and the NA Rally as part of the partnership. The event will see 100+ supercars participation starting from 27th May. Thus, the NFT marketplace will manage billboards and promotions across different cities. In addition, it will co-host the finale pool party on 3rd June.
IQ Labs’ co-founder, Tom Tirman, also talked about the partnership. Tirman expressed excitement about joining the Gumball 3000 Rally Party. The co-founder believes that the event is highly awe-inspiring and prestigious. As it will attract millions of viewers, IQ Protocol can promote its NFT marketplace and Gumball 3000 simultaneously. This partnership will bring huge opportunities to both companies, added Tom Tirman.
With deadmau5’s performance, the event will certainly create a huge buzz. It will allow IQ Protocol to build an audience for its first decentralized SaaS model that addresses NFT rental services. Its features and value proposition are something that the industry has yet to witness. Thus, establishing a partnership with a renowned venture like Gumball 3000 seems like a rational move.