Back in the 1980s, Apple was possibly the most innovative and exciting company in the world, having created personal computers which were regarded as much for their technical sophistication as their design. However, the company soon found itself in flux and the mid-1990s; it was believed that the company was on its last legs. However, eventually, the company got back on its feet following the return of Steve Jobs and the contribution of British product designer Jony Ive, who created the designs for the company’s most iconic latter-day products. Now the company is among the world’s most valued corporations, and at least a significant slice of the credit for that should go to Jony Ive.
However, in a new development, that should come as a bit of a setback for Apple, Ive has decided to leave the company and start his own venture. The announcement was made today, but the Ive’s association with Apple is not going to come to an end. After all, no company valued at hundreds of billions of dollars would want to let go of one of its most prized assets. Ive is credited with the designs for the iPod, iMac and iPhone, the three products that had propelled the company growth in the new millennium. However, he has now decided to start his own firm, which is named LoveFrom, and his first client is going to be Apple.
The association between the ace designer and the tech giant is going to continue unabated. Following the announcement, the Chief Executive Officer of Apple, Tim Cook, said, that Ive’s role in the reversal of the company “cannot be overstated.” Ive released a statement in which he announced that he was going to leave Apple. He stated,
After nearly 30 years and countless projects, I am most proud of the lasting work we have done to create a design team, process and culture at Apple that is without peer.
It remains to be seen who replaces Ive at the company, but it is not an exaggeration to say that the new man would need to grapple with extreme expectations.