For any technology to be commercially successful, mass adoption is the key. No matter how much praise it gets, until and unless it is adopted on a large scale, the praises don’t turn into money. Same is the case with cryptocurrencies.
Several experts and tech giants like Elon Musk have stated that crypto is the future, but mass adoption hasn’t taken the flight yet. However, things have looked positive for the past couple of year, and despite the bearish trends of 2018, the crypto space grew by 122%. Many digital tokens like Ripple, TRON, Stellar, SwiftCash, etc. are taking big strides in expanding their user base, and certainly, the market is steadily moving towards mass adoption.
One of the many crypto platforms working towards mass adoption is NEO Coin, which has been listed on the London-based crypto payments application Zeux. The announcement came via Zeux’s official Twitter handle, which stated,
We are excited to announce our partnership with @neo_blockchain to push #massadoption of #crypto #payment! https://t.co/uQ6gqAyg60@frankjzhou @dahongfei @neoerikzhang @NEO_Foundation @NEOnewstoday #fintech #paytech #cryptocurrency #Zeux
— Zeux (@ZeuxApp) April 29, 2019
NEO also announced by retweeting Zeux’s tweet and added that users would be able to pay via Apple Pay and Samsung Pay.
— Neo Smart Economy (@NEO_Blockchain) April 29, 2019
Tim Mak, Zeux Marketing Head, wrote a blog on medium.com, in which he described the details of the collaboration of Zeux and NEO. Zeux is a crypto payments platform which instantly converts digital tokens to fiat currencies at payment points. In the blog, Mak stated,
This is great news for NEO holders who can now spend their tokens with all merchants that accepts Apple and Samsung Pay worldwide. NEO will be officially available on the Zeux app on 7 May 2019.
Zeux was launched earlier this month in the United Kingdom and will be made available for rest of Europe later in 2019. Commenting on Neo’s inclusion on the platform, Zeux Founder and CEO, Frank Zhou said,
We’re delighted to announce that we will be adding NEO to our list of cryptocurrencies. We believe that NEO is paving the way for a smart economy by giving developers the tools to deploy and scale their smart contract applications without learning another unique language. This strategic partnership will help us build upon our current infrastructure and expand our service to a larger audience.
Founded in 2014, NEO is a community-driven blockchain project, which promotes the idea of “Smart Economy” by mass adoption of cryptocurrencies and blockchain technology. The platform is also building a gaming ecosystem, which already supports mainstream engines like Cocos and Unity.
Integration of cryptocurrencies and smartphone-based applications is one of the most awaited ones. Upon mass completion, this will revolutionize the way people buy and sell goods and services. Apple and Samsung are two of the most commonly used smartphone brands of the world, and hence, the potential for their payment apps is greater than any other company.
Crypto adoption, in general, is growing tremendously. With e-commerce giants like Amazon and Alibaba exploring the space, the possibilities of crypto payments are expected to reach newer heights in the coming months. Also, increasing use of smartphones for shopping, both online and offline, will increase the scope for crypto payments even further.
These predictions hold substance, despite large markets like India and China being still quite resistant towards electronic money, and if they come on board, the growth will be enormous.