Nike and EA Sports announce partnership
A new partnership has come to light after Nike Virtual Studios and EA Sports announced joining hands. The purpose is to bring the virtual experience of .SWOOSH to EA Sports Creations. Through this partnership, Nike and EA Sports are making sure that the members of .SWOOSH gets access to an enhanced and personalized experience. Making that interesting is the fact that the experience can be accessed by fans all over the world, irrespective of their geographical presence.
Future titles of EA Sports will have both partners offer selective experiences to the players, enabling them to bring out the best they can through creativity and self-expression. A similar tone has been echoed by Ron Faris, the General Manager of Nike Virtual Studios. Ron has said that the partnership will help them unlock more experiences for the .SWOOSH community along with the massive fan base of sports.Ron has further highlighted that Nike and EA Sports share mutual commitment when it comes to innovation, excellence, and creativity.
Andrea Hopelain, the Senior Vice President of Brand for EA Sports & Racing, has said that their partnership with Nike will help them bring out creativity and self-expression for fans who want to connect, share their love, and compete in their favorite sport. Andrea has also emphasized that everyone at EA Sports is dedicated to working to lead the next evolution in sports, adding that the partnership with their longtime partner intersects with sports, innovation, and culture.
More details about the partnership between Nike and EA Sports are expected to be rolled out in the days to come. Meanwhile, .SWOOSH remains in the closed beta phase, with members having an option to stay updated about the same through official social media handles.
Nike launched .SWOOSH on January 25, 2023. It is a community-based Web3 platform that allows creators to co-create content to better enhance the ecosystem. The .SWOOSH launch was done with a roadmap to onboard several digital content creators. .SWOOSH was first announced in November 2022 and it has been undergoing the testing process since then.
The project gives Nike a chance to build an effective team for the future. .SWOOSH allows members to purchase digital goods, including, but not limited to, jerseys and shoes. However, it largely remains a space where creators can express themselves via innovation.
Not just the community but .SWOOSH received support from industry leaders as well. For instance, Mihailo Bjelic expressed a warm welcome by retweeting the announcement and sharing that it has been built on Polygon.
Moving forward, .SWOOSH aims to continue educating the community about Web3 and NFTs while keeping them safe within the ecosystem. The closed beta version will conclude after all the features have been released in a phased manner.
Nike Virtual Studios & EA Sports look forward to collaborating and bringing out the best experiences for the .SWOOSH community. Creators will retain the power to express themselves through creativity with joint efforts.
