McLaren Racing recently announced a multi-year collaboration with OKX, one of the biggest crypto exchanges by trading volume. The McLaren Formula 1 Team and McLaren Shadow esports Team’s Primary Partner began in 2022.
The partnership with OKX will help the team’s worldwide audience engagement by bringing fans interesting possibilities and innovative products that will bring them closer to the action.
The collaboration brings together two global brands that value innovation and accessibility, with McLaren’s fan engagement program constantly evolving to bring fans closer to the team.
The platform will promote its brand and provide F1 fans with numerous cryptocurrency opportunities. OKX’s logo will appear on the rear wing, front wing, mirrors, cockpit side, nose, and inner halo of McLaren MCL36 F1 cars during the 2022 Miami Grand Prix (May 8). OKX branding will appear on the McLaren MCL36 F1 cars, the helmets of McLaren F1 drivers Lando Norris and Daniel Ricciardo, and the McLaren F1 Team kit and McLaren Shadow Team kit, beginning with the 2022 Miami Grand Prix.
This primary partnership with OKX was announced by McLaren Racing ahead of the Miami Grand Prix. OKX is a long-established crypto brand that brings innovation, analytics, and accuracy to achieve great things in a rapidly evolving field.
The inaugural Miami Grand Prix is the ideal venue for McLaren Racing to announce this significant partnership. They will collaborate with OKX to take their fan experience to new heights. McLaren represents everything great about Formula One. Any top-tier crypto trading platform is built on speed, dependability, and performance. Every day, they innovate on their platform to ensure the fastest trade execution speed for their users, which necessitates ‘pit-like’ team collaboration and instincts.
As a result, the collaboration will last for many years. As previously reported, this resulted in OKX becoming a major collaborator of the McLaren Formula One team.
The collaboration benefits McLaren and OKX by increasing visibility in audience segments with little overlap. McLaren’s expansion in the esports space is perhaps the most likely beneficiary of the partnership and the arena in which innovation will take place. I’m looking forward to seeing what comes of this crossover collaboration and how it affects the Formula 1 racing, esports, and crypto exchange communities.
In terms of market volume, OKX is the world’s second-largest cryptocurrency exchange, trailing only Binance. McLaren Racing, for its part, is the second-oldest and second-most successful Formula One team, and it has won 12 Driver titles throughout its history, while Ferrari has 15 trophies.
The British motor racing team announced the launch of its non-fungible token (NFT) platform at the end of 2021. The “McLaren Racing Collective” feature was built on the Tezos blockchain.
Fans can use the platform to buy digital collectibles such as virtual parts of the MCL25M 2021 Formula 1 race car. Furthermore, the team decided to give some NFTs to the first 5,000 fans who signed up for the platform.