Blockchain is constantly finding its place in new industries. It started its journey from the cryptocurrency industry, and now it is getting used in almost all the sector for economic development. It is gaining popularity as it is reliable, protected and tamper-proof which is highly recommendable for transactions.
But can it find a place in social media too?
The Chinese social media platform and search engine influencer, Robin8 has announced the launch of blockchain social media and digital asset market place for intellectual property owners, influencers, inventors and artists.
This latest development in the world of social media will help the artist and intellectual property owners to safeguard their data and digital assets by uploading them on the blockchain and use them for the transaction. Robin8 has introduced PMES for this revolutionary system. It is a peer to a peer network system that does not allow any alteration to the data, and it can be verified using the date stamp.
For the last few months, Facebook is busy deleting the fake profiles. Blockchain can work handy in this case. It can verify the identities, information, and data that gets posted. Social media is continually bearing the heat of identity verification, and this can only be solved by developing its blockchain solution.
It is anticipated that by the year 2021, the quantity of social media user will rise by 3.02 billion. Currently, Facebook is having 2.3 billion users from around the globe. So, data transparency and security are an essential question while keeping the identity of the user safe. Blockchain is undoubtedly a light of hope for this industry.
Last year in August, the firm had announced their partnership with Kantar Media CIC to update KOL profiling for influencer market of China. Being part of the business deal, KMCIC introduced the blockchain enterprise solution of Robin8 for the evaluation of KOL.
Influencer marketing is the best-growing industry of the country. However, with its growth, it is facing certain problem areas like fake data. With this partnership, the firm is hoping to bring transparency to the data.
Robin8 is a profile management company having its focus on Social media. They help to understand the customer in a better way with their profiling technology and social listening. The company is a pioneer in adopting AI and blockchain. They have emerged as the global leader of blockchain, e-commerce and social media.