The TARS protocol announced a formal partnership with CheersLand on June 11. Their combined abilities will help them launch new products and services for up-and-coming GameFi and metaverse projects to reach a wider market. The partnership will focus exclusively on “the adoption and expansion of Web3 infrastructure to empower the business.”
GameFi and Metaverse are two symbiotic areas in the crypto space that have garnered the attention of numerous business firms so far. Big Tech companies like Meta and Microsoft have explicitly announced their interest in exploring these areas. And what’s more, there are more independent GameFi and Metaverse projects out there than users can keep track of.
CheersLand is a GameFi aggregator that helps users explore blockchain games and keep track of their progress, collectibles, and earnings under a single roof. The platform has a dual-driven system with Play-to-Earn and Build-to-Earn to help gamers monetize their gaming and social network.
Apart from the Game-as-a-Service model, the CheersLand portfolio offers loads of other features, including a Gamified Launchpad, Multi-game Universe, Multi-asset Staking Platform, and an NFT Marketplace.
The GameFi aggregator keeps its vision of building a diversified GameFi platform still alive with a new partnership from the TARS protocol. TARS defines itself as “an automated division of powers protocol for building the Credit Data Network in a Decentralized Society.” The protocol is built with non-custodial smart contracts to help users build their brand and influence on web3.
Initially, the projects would work towards creating a cross-marketing environment for both communities. It includes deploying several marketing campaigns and strategies for user growth on the platforms. The subsequent product launches and services will enable the communities to access the best GameFi opportunities from around the crypto space.
The next partnership level involves utilizing the automated division of powers protocol on CheersLand IGOs. This step will be significant in the GameFi aggregator’s growth as one of the most trusted brands on web3. Not only that, but this integration is expected to provide a seamless user experience to the CheersLand community.
With GameFi and Play-to-Earn on the rise, the decision of CheersLand to build a trust-based environment could prove helpful for its growth in the long term. On the other hand, this partnership could provide TARS with the necessary ground to implement and improve its use cases to further its roadmap.