Binance Charity Foundation launched the Pink Care Token just a couple of days ago, in partnership with about 46 crypto companies. And in this short period, the initiative has already gained significant traction. Pink Care Token is dedicated to support over a million young women in underprivileged regions of the world, to overcome period poverty. The amount collected from the tokens will be spent on providing sanitary napkins to these women.
To promote this initiative further, CEO of BCF, Changpeng Zhao launched a unique photo challenge on Twitter, urging people to support the Pink Care Token for ending Period Poverty.
Support @BinanceBCF‘s #PinkCareToken project and fight #periodpoverty. @arrington @ErikVoorhees @SatoshiLite will you take the challenge and post your photo with the same pose? Spread the love and donate to https://t.co/b179vtKpTG . Help 1 million young women live with dignity. pic.twitter.com/0Zomiv2hQu
— CZ Binance (@cz_binance) July 5, 2019
The challenge needs participants to click a picture with both their palms below their cheeks and post it with mentioned hashtags. This could soon be trending among crypto enthusiasts, creating awareness about the initiative in the industry.
Among the first prominent names to take up the challenge was Justin Sun, Tron and BitTorrent Chief, who posted his own picture, asking others to follow. Sun posted his picture on Twitter and asked his followers to go support the initiative.
.@Tronfoundation and @BitTorrent is proud to join #PinkCareToken alliance with @binancebcf to support sanitary pads to address #periodpoverty. Donate to https://t.co/94AJp4EsT2, Help 1 mm young women! @SatoshiLite @VitalikButerin @officialmcafee Follow me and take a selfie. pic.twitter.com/G8C2JIrE9X
— Justin Sun (@justinsuntron) July 4, 2019
Earlier, Justin Sun had donated over $4.57 million to Glide Foundation via a charity auction for the Power of One Lunch with Warren Buffett, which will take place on the 25th of this month in San Francisco.
Binance Charity Foundation is the charity arm of Binance ecosystem, founded and headed by CZ. The foundation is committed to support and provide basic assistance to the underprivileged people of the global society. Earlier in May this year, the BCF raised over $200,000 to empower children from the underdeveloped countries.