Valentino Rossi’s company, VR46 Metaverse, has announced its partnership with Animoca Brands and Gravitaslabs to market ValeVerse. The Web3 and metaverse experience will go live on The Sandbox as the very first step of the roadmap. The development has been confirmed by Animoca Brands, further shedding light on details about quests, digital items, and rewards.
To start with, ValeVerse will comprise a series of quests, and players will be tasked with completing them successfully. Upon completion, ValeVerse will offer them rewards, including a ValeVerse Pass. This grants them exclusive access to race tickets, signed merchandise, and entry to a meet-and-greet session with Valentino Rossi.
Moving forward, the VR46 Metaverse will provide a more immersive experience via the offering of digital items like iconic bikes and avatars. The aim here is to become a platform where fans of motorsport can come and express their love and fandom for the game. They will also be able to craft their own customized experience.
The joint association between VR46 Metaverse, Gravitaslabs, and Animoca Brands will constantly explore innovation in gaming and Web3 activations.
This is merely the first step in the long-term vision, according to Animoca Brands’ announcement. All parties in the collaboration will drive the creation and strategy of metaverse gaming and digital assets. This is expected to span the entire motorsports industry.
VR46 Metaverse has undertaken the initiative in association to increase existing activation on metaverse platforms and Web3 platforms.
Having said that, it is important to note that holding a ValeVerse Pass comes with loaded benefits. This includes direct entry into the upcoming drops, discounts on official products, and access to unlockable assets in The Sandbox. Merchandise will be signed by Valentino Rossi and other riders of the VR46.
VR46 Metaverse has defined the project as ambitious, further explaining that the concept is originally based on a set of interconnected experiences and physical utilities. Both of them have been developed by the entire community of motorsports.
Valentino Rossi has expressed confidence in the partnership, stating that it will allow them to broaden the variety of experiences offered by VR46 Metaverse. Rossi has added that it will enhance the relationship of the brand with its admirers across the globe. Similar sentiments have been expressed by the CEO of VR46 Metaverse.
The CEO of VR46 Metaverse, Jean Claude Ghinozzi, has stated that they are ecstatic to partner with Animoca Brands and Gravitaslabs, expressing their enthusiasm for the joint collaboration that promises to take player engagement and connection to a new level.
Will Griffiths from Animoca Brands and Chris Lewis from Gravitaslabs are equally happy with the partnership. Griffiths, the VP of Commercial Strategy at Animoca Brands, is convinced that they can create amazing fan experiences for Rossi. The Gravitaslabs CEO is confident that the cooperation would deliver motorsport fans more engagement and prospects.