Warner Bros is redefining the way movie distributors engage with their fans. This is pretty much evident from the recent development wherein they will be seen offering non-fungible tokens of The Flash to the fans of the superhero. The availability will be through Eluvio. Fans can leverage their crypto holdings or use fiat currencies to buy the NFTs.
Non-Fungible tokens have been able to garner a lot of acknowledgment among community members. When it comes to promoting a movie, the sight remains rare. Warner Bros has previously ventured into this segment for Lord of the Rings and Superman. Meaning NFTs are not new to them. The fact that they are coming up with the idea once again goes on to prove that it is rather significant than one expects it to be.
There will be two categories of The Flash NFTs:-
- The Mystery Edition
- The Premium Edition
The name makes it much more obvious that The Premium Edition will have fewer pieces priced at a higher value. The key distinction between them is the characters and attributes.
For instance, The Mystery Edition will feature Prime Barry, Batman, Young Barry, and Supergirl. There will be a total of 10,000 pieces available at $35 apiece. The Premium Edition, on the other hand, will have just 2,000 pieces available at $100 each. Characters appearing in the premium category are Batman, The Flash, and Supergirl. Also, owners of the Premium Edition will receive a voucher for the NFT marketplace by DC along with DC3 Super Power Pack NFT.
One can get their hands on the NFT from July 18, 2023, the same date when The Flash makes it to the cinema theaters.
The character is known for running faster than the light. It is right to assume that that is how fast the digital artwork could go out of stock. DC and WB are attempting to bring on board not just the traditional fans but also those who are engaged in Web3 but unaware of the brand.
Making things interesting is the fact that the holders of the NFTs will be able to resell the holdings from August 01, 2023, at WB Movieverse. The price for the same is currently unavailable. Selling the pieces is optional, purely at the discretion of the holders. Holders of the said NFTs inspired by The Flash will gain early access to the movie in 4k Ultra-HD quality.
Based on the development, one can rightly assume that a movie is no longer just a cinematic experience. It has crossed that mindset to jump into the ocean of marketing and advertising. Brands are hopeful of betting connecting with the fans irrespective of the area.
The NFTs can be bought from Eluvio from July 18, 2023. WB Movieverse will open the doors for resell effective the first date of the next month, that is, August.