Yuga Labs acquires Moonbirds NFT brand, PROOF

Yuga Labs, a leading Web3 media and lifestyle company, which is also the creator of CryptoPunks, 10KTF, and Meebits and the creator of TwelveFold, Otherside, and Bored Ape Yacht Club, acquired PROOF, which includes the PROOF Moonbirds, Collective, Grails, and Mythics exhibition series.

The PROOF’s acquisition of assets, including its intellectual property, artistic portfolio, and team, is consistent with Yuga Labs’ ambition of becoming a leader in the Web3 space.

Yuga Labs will begin this acquisition by combining Moonbirds and Otherside, a platform where communities, brands, and content creators may connect and participate in Web3’s social fabric. Yuga Labs’ CEO, Daniel Alegre, is thrilled with the acquisition, citing Moonbirds as a fantastic collection with enormous potential and some unifying themes with the Otherside.

Kevin Rose, CEO and founder of PROOF, will soon undertake a handover before becoming the company’s advisor. In addition to the PROOF team relocating to Yuga Labs, Josh Ong, Amanda Gadbow, and Jesse Bryan will oversee the move into the Yuga Labs environment. Rose has expressed an interest in introducing Moonbirds to Otherside, describing it as an excellent home for collectors.

With Yuga’s commitment to promoting digital fine art and the combined resources, PROOF will be able to develop and innovate more quickly, reaching more individuals on this fascinating path.

Yuga Labs is a leading Web3 media and lifestyle firm that develops unique brand NFT and IP initiatives, community experiences, and games. It is modernizing Web3 with the guiding concept that its potential can be realized via imagination rather than limits.

Yuga Labs seeks to revolutionize the NFT landscape and advance the Web3 area as a whole. Its objective is to promote blockchain and NFT culture by controlling intellectual property rights to the most prominent blockchain and Web3 initiatives, such as MAYC, 10KTF, Meebits, CryptoPunks, and Bored Ape Yacht Club. 

It debuted in 2021 with its main collection, Bored Ape Yacht Club. Since then, Yuga Labs has made headlines as the first company to offer IP licensing to NFT holders, as well as releasing and acquiring rights to many top collectors, including Meebits and Crypto Punks, and making Web3 history with record-breaking synchronized user participation in Otherside. 

Otherside is one of the most popular and ambitious interactive Web3 and Metaverse initiatives, created by the community to challenge the traditional walled gardens of gaming areas. 

PROOF is a premier digital art collector community and platform founded on the conviction that fine art reveals mankind. PROOF aims to create unique experiences for passionate art collectors and connect them with popular artists while owning and promoting their fine arts. PROOF was formed in 2021 by Kevin Rose, a media producer and internet entrepreneur, and Justin Mezzell, a popular digital artist. 

Since then, PROOF has built a thriving community of art collectors and artists who value the intersection of innovation, technology, and art. The art platform is dedicated to promoting tales that help redefine its worth in the industry, curating art exhibitions and drops, and generating informational and research content.

Trevor Holman

Trevor Holman follows crypto industry since 2011. He joined CryptoNewsZ as a news writer and he provides technical analysis pieces and current market data. He is also an avid trader. In his free time, he loves to explore unexplored places.

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