Key Highlights:
- Nexo has signed a partnership with Tennis Australia.
- Nexo’s branding will be clearly visible during the Australian Open.
- The crypto platform has also made multi-year partnerships with major golf tours.
Nexo, a popular crypto platform, has signed a long-term partnership with Tennis Australia. With this move, the crypto platform becomes the official crypto partner of the Australian Open and other major tennis events that will be held during the Summer of Tennis, including the United Cup and tournaments in Adelaide, Brisbane and Hobart.
This announcement was made public today, December 17, 2025, through social media platform X. This move is also considered to be huge because it is the first time that a crypto company has teamed up with a Grand Slam tennis tournament. It indicates that crypto brands like Nexo are becoming more mainstream and they are now being associated with some of the biggest and most trusted sporting events in the world.
Exclusive Branding and Fan Experience Take Centre Court
As per the deal, Nexo branding will be visible during the Australian Open. One of the main highlights would be the Nexo Coaches Pod, which will appear near coaching areas in major stadiums like Rod Laver Arena and Margaret Court Arena. This lets fans see how coaches and players make quick decisions during the matches.
The main purpose of this is to show how strategy and smart decision making abilities matter in tennis and how it is similar to the crypto platform using data and analysis to manage crypto assets.
Fans will also get a special experience tied to the crypto platform, which will also help them feel more connected to the sport.
Tennis Australia’s Chief Commercial Officer, Cedric Cornelis, commented that the Coaches Pod will spotlight the teamwork and the planning that goes on behind the game. He added that the crypto platform’s focus on innovation and next-generation thinking makes it a natural fit for the Australian Open.
He stated “The Nexo Coaches Pod will shine a light on the strategy and teamwork at the heart of elite tennis on one of the sport’s biggest global stages. Together, we’re creating new ways for fans to connect with the game and the people behind it.”
Nexo Expanding Presence in Elite Global Sports
This deal is not the first of a kind that Nexo has bagged. The company has also signed a multi-year partnership with a major global golf tour. Earlier in 2025, the crypto platform became the title sponsor of Nexo Championship, which is a golf tournament held from August 7-10 in Scotland. The event was previously known as the Scottish Championship and the event was hosted at the Trump International Golf Links.
The crypto platform has also partnered with six major DP World Tour events in 2025. This includes tournaments like Genesis Scottish Open, BMW PGA Championship, and the season-ending DP World Tour Championship in Dubai (all high-profile events). These events feature some of the biggest names in golf, such as Scottie Scheffler and Rory Mcllroy.
Nexo co-found Antoni Trenchev explained the thinking behind the deal by comparing golf to wealth management. He said both rely on preparation, discipline, and long-term vision. The partnership is reported to be worth tens of millions of dollars.
These partnerships are a simple way through which Nexo can gain a strong visibility on the tennis court and the golf course. These deals also provide an access to wealthy international audiences through premium hospitality experiences.
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