Stablecoin issuer Circle has submitted an IPO S-1 document to the US Securities and Exchange Commission (SEC) stating that Binance became the first approved participant under the stablecoin ecosystem agreement in November 2024. As per the IPO S-1 document, Binance needs to promote USDC on its platform and hold a certain amount of USDC in its fiscal reserves.
Circle and Binance Join Hands for USDC Promotion
For the promotional purpose, Circle has paid Binance a one-time fee of $60.25 million and has conceded to pay a monthly incentive fee based on the USDC balance held by Binance. Notably, the incentive fee is only paid when Binance holds at least 1.5 billion USDC, and Binance has committed to holding 3 billion USDC (exceptions may apply in certain conditions).
The official documents state, “The marketing arrangement has a two-year term, although if it is terminated for convenience prior to the term, there is a one-year tail during which payments and promotional obligations continue, although at reduced rates.”
Circle paid Binance $60.25 million to promote and hold USDCBoth the companies are cooperating on the marketing front and financial reserves sector, for two years each. Note that, if Binance ends the marketing agreement early, it is still required to fulfill the one-year reduced fee payment and promotion obligations. As per the document, Binance and Circle can choose to terminate the agreement early under certain circumstances.
Founded in 2013, Circle has filed a long-anticipated initial public offering on Tuesday. It is reported that over 99% of Circle’s $1.68 billion in revenue from 2024 came from reserve income, and just $15 million came from other sources.
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