Key Highlights
- Prenetics Global has reportedly halted its “1 BTC per day” Bitcoin treasury acquisition program, which began in June 2025
- The company will direct this capital to its IM8 health brand after witnessing its explosive performance, a consumer health brand co-founded with David Beckham
- This announcement comes after the turmoil in the cryptocurrency sector
Health Giant Prenetics has reportedly decided to pull the plug on its Bitcoin investment plan. On December 30, the Nasdaq-listed health sciences company, backed by global icon David Beckham, announced that it will stop all purchases of the cryptocurrency.
Instead of investing in the cryptocurrency, every available dollar will now flow into its consumer health brand IM8.
Prenetics Announcement Comes Amid Turmoil in Crypto Market
The decision was approved by the company’s Board of Directors, which ends a high-profile experiment that began just 6 months ago. Prenetics had entered into the crypto arena in June 2025, becoming the first major healthcare company to copy the Bitcoin treasury strategy made famous by Michael Saylor’s company, Strategy.
“The phenomenal success of IM8 has exceeded all expectations and scaled much faster than our original expectations,” Danny Yeung, CEO and Co-Founder of Prenetics, said. “Our Board and management team unanimously agreed that the most promising path to creating significant, sustainable shareholder value is to devote our undivided attention to this once-in-a-generation opportunity.”
Prenetics has started its investment into digital assets with a $20 million investment. That money bought 187.42 Bitcoin at an average price of approximately $106,712 per coin, using the cryptocurrency exchange Kraken to hold the assets. The company did not stop there. It launched a disciplined plan to buy one additional Bitcoin every single day.
This acquisition was fueled further by a $44 million equity raise in October 2025. That funding round received participation from major names, including Kraken itself and world-champion tennis star Aryna Sabalenka. By early December, Prenetics had built a treasury holding of 510 Bitcoin.
However, the company’s main health business is growing too fast to ignore. IM8 achieved over $100 million in annualized recurring revenue in just 11 months, a milestone the company claims is the fastest growth in the supplement industry’s history. The company is now planning to expand the brand, which will bring in between $180 and $200 million in revenue for the 2026 fiscal year.
It comes as the cryptocurrency market faces a major slump, with Bitcoin’s price falling below its mid-2025 peaks. The ongoing consolidation phase and uncertainty in the crypto market have reportedly influenced the decision. However, Prenetics focused its announcement on the success of IM8, framing the announcement as “disciplined governance” and “strategic clarity” for shareholders.
Bitcoin Struggles to Break Major Consolidation Zone
Prenetics will not sell its existing holdings of 510 Bitcoin. At the time of writing, these holdings are worth around $45 million with BTC trading near $87,000. It will remain on the balance sheet as a passive reserve sheet. However, the “1 BTC per day” purchases officially stopped on December 4, and no new company money will be used to buy more.
The company ends the year debt-free with over $70 million in cash. With its staggering revenue growth of over 200% year-over-year, Prenetics is now placing itself squarely as a health sciences leader.
At the time of writing, Bitcoin is trading at around $88,676.19 with 1% surge on a daily chart. It has a market capitalization of $1.77 trillion. Bitcoin has failed to sustain its upward momentum after breaking the $90,000 mark a few times in the last few weeks.
After creating a new all-time high at $126,000 in 2025, Bitcoin faced a massive liquidation on October 10 after U.S. President Donald Trump announced a 100% tariff on China. This announcement has sparked the biggest liquidation in the crypto market, wiping out $1.9 billion, according to Coinglass.
This historic liquidation sparked fear in the cryptocurrency, triggering panic selling. This has also impacted institutional investors’ confidence in the crypto sector.
Also Read: Bitcoin to Surge Above $150,000 by End of 2026: Haseeb Qureshi
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