South Korea’s largest crypto exchange, Upbit, just posted that it is going to include USDT pairs for two of the hottest meme coins: Brett (BRETT) and Pepe (PEPE).
This followed by Binance Futures opening up a BRETTUSDT Perpetual Contract indicates that meme coins are starting to get real traction.
Pepe and BRETT are causing a stir on Upbit
BRETT, a meme coin launched on the Base Chain in February 2024, was named after a character from Matt Fury’s cartoon “Boy’s Club.” BRETT is not a token with a definite purpose, but it is striving to be a crypto cultural icon and a mascot of the Base Chain.
At the same time, PEPE, which debuted on the Ethereum blockchain in April 2023, is riding the wave of popularity of the Pepe the Frog meme. It’s framing itself as a competitor to dog-themed meme coins out there.
Upbit‘s listing of such tokens is a testament to increasing demand for meme-oriented cryptocurrencies. To manage expected volatility, the exchange has implemented some restrictions on trading, such as temporary order limits on purchases and minimum sell prices immediately after trading support begins.
On another note, Binance Futures is launching a BRETTUSDT Perpetual Contract offering 50x leverage, an addition to the presence of BRETT in markets. This will certainly give trade volumes and market liquidity a welcome pick-me-up.
