Key Highlights:
- Justin Bieber entered the market during the NFT boom.
- His wallet consists of Bored Ape Yacht, inBetweeners and many other NFT collectibles.
- The popstar’s status as an NFT collector came into existence with the purchase of Bored Ape Yacht Club #3001.
When Justin Bieber joined OpenSea in December 2021 under the name “JustinBieberNFTS,” a few could have guessed how important this wallet would have become in the story of celebrity NFTs. In just a few weeks, the Canadian popstar went from observing to collecting these NFTs.
Justin started out his journey during the peak of the NFT craze. According to OpenSea, the joining date is mentioned as December 2021, as mentioned above. This was exactly when the NFT volumes were soaring and the floor prices were peaking. At the same time, a new collection called inBetweeners launched on OpenSea and became associated with the popstar.
The inBetweeners collection had bear-themed NFTs that were designed to spread positivity through thousands of hand-drawn characters, blending artistry with good vibes.
There were 10,777 unique pieces featuring over 175 different traits and these NFTs were sold out in just a week. Bieber was buying and promoting the NFT, sharing his love for the collection on social media. The connection was not random, the collection was actually created by Gianpiero D’Alessandro, an artist known for his work with Bieber’s Drew House brand.
This link made Bieber’s feel like a digital extension of Bieber’s personal style. Early floor prices hovered around 0.45-0.54 ETH, with collection driving over $18 million in trading volume within two months.
Enter the Bored Apes
The real headline came in when in late January 2022, Bieber’s wallet bought Bored Ape Yacht Club (BAYC) #3001. On the paper, it was a simple transaction, which was of 500 ETH for a single ape. In dollars it was about $1.3 million, which was more than three times the floor price at the time.
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BAYC #3001 is not a super rare ape, it is just a “floor” ape with teary eyes against a blue background. Yet, the purchase made it to the headlines and cemented Bieber as a top-tier celebrity collector. He later on also purchased BAYC #3850 for 166 ETH (around $470,000) along with Mutant Apes and other Ape derivatives.
BREAKING: Justin Bieber has purchased Bored Ape #3850 for 166 $ETH ($444,815 USD) pic.twitter.com/aEiGC4OYNq
— Watcher.Guru (@WatcherGuru) February 4, 2022
Bieber’s NFT Wallet: A Digital Jungle
Justin Bieber’s OpenSea wallet is more like a miniature museum of the NTF bull market, it’s flashy, chaotic and full of cultural moments. The wallet holds more than 900 NFTs. The Bored Ape Yacht Club (BAYC), inBetweeners and Doodles dominate the number and then there are fashion collaborations with brands like Adidas, Supreme and Gucci.
According to OpenSea, the wallet’s total estimated value sits around $292,500, with NFTs making up roughly 7% of holdings and the remaining 93% in tokens, primarily ETH and APE. Despite the high volume of ape-themed NFTs, the single most expensive piece is BAYC #3001, which was purchased for 500 ETH ($1.3 million as mentioned above), in January 2022.
As of now, the price of this ape has dropped significantly and the price of #3001 dropped to $12,000, reflecting the broader market’s decline, yet the NFT remains a symbol of celebrity involvement in the NFT boom.
Even the inBetweeners collection has felt the market slowdown. While its floor price has dropped from the early 0.45-0.54 ETH range, its real value comes from the connection to Bieber’s brand and his fans. Some reports even suggest that money from inBetweeners sales helped fund his expensive Bored Ape purchases, showing how marketing, NFT sales, and celebrity influence were all linked during the boom.
Bieber’s NFT Wallet: More than JPEG
Justin Bieber’s wallet is just not a collection of expensive digital images but it is something that captures the moment when pop culture, speculation, and celebrity clout all collided on the blockchain. The wallet shows the highs of NFT hype, the risks of spending big for status, and how a story or brand can sometimes be as powerful as rarity or utility.
From a cultural point of view, the wallet tells a story about timing, branding and fan connection. The inBetweeners bears gave Bieber a playful, feel-good identity in the NFT world, while Bored Apes made him a headline-grabbing collector.
Together, these collections shaped his NFT persona, aligning with both his public image and his fans. Even as the crypto market cooled, the wallet remains an interesting example for collectors and marketers. Justin Bieber also owns World of Women (WoW) celebrating diversity and female artists.
Lessons for NFT Fans
Justin Bieber’s NFT journey teaches some simple lessons. Celebrity status does not guarantee profits, even headline purchases like BAYC #3001 can lose 90% or more of their original value. Community and branding matter, collections like inBetweeners show that cultural connection can be just as important as price or rarity.
The blockchain keeps score, every purchase is public, making celebrity wallets like JustinBieberNFTS is a live lesson. And timing matters, jumping in at the hype peak can be exciting, but it’s risky.
Looking back from 2026, Justin Bieber’s NFT story is a snapshot of the full crypto art cycle, a mix of hype, feel-good projects, expensive blue-chip buys, and dramatic market swings. For anyone curious about NFTs, his wallet remains a fascinating address to watch, showing where celebrity, art, and blockchain meet.
Also Read: Music, Movies, & Art as NFTs: How Artists Are Using Crypto
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