- Ripple ranks fourth in the MBLM’s list of emotionally connected crypto projects.
- The firm surpassed Bitcoin and Ethereum, which are ranked 6th and 10th, respectively.
- XRPL has secured the 11th spot, surpassing Binance and Coinbase.
Ripple has outshone some of the biggest names in crypto when it comes to brand connection. MBLM’s latest study ranks Ripple fourth in emotional resonance among crypto brands, beating Bitcoin and Ethereum. This highlights how Ripple has successfully positioned itself as a trusted, enterprise-focused blockchain payments company, earning loyalty and trust from its community.
While Bitcoin and Ethereum continue to dominate in market capitalization and decentralization, Ripple stands out in areas like brand intimacy, emotional connection, and perceived utility. The platform’s XRP Ledger has also scored highly, outperforming major players like Binance and Coinbase.
Ripple Beats Bitcoin and Ethereum in Brand Loyalty
According to thelatest survey by MBLM, a global brand research firm, Ripple ranks fourth among the strongest crypto brands emotionally connected to the community. This puts the platform ahead of other giants like Bitcoin and Ethereum, which are ranked 6th and 10th, respectively.
The ranking puts Solana at the forefront, with Polkadot and Tether closely following. Other prominent crypto projects like Dogecoin, Cardano, Coinbase, Binance, and USD Coin were ranked below Ripple. This indicates that Ripple is one of the most prominent projects connected to the heart of the community. It is worth noting that the ranking is not based on the market value, token price, or trading activity.
At the same time, Ripple’s blockchain, XRP Ledger (XRPL), is also among the top 15 trusted crypto projects. In the MBLM survey, XRPL takes the 11th spot, significantly ahead of major players like Binance, Coinbase, Chainalysis, and USDC. This shows how XRPL is also growing along with Ripple.
It is noteworthy that XRPL stands out in a sector where the average Brand intimacy score is 15. The report states that crypto is the least intimate sector among the total 22 industries. The statement read,
“Crypto ranks as the least intimate sector among the twenty-two industries in our study, a sharp decline from the previous study, where it placed eighth and even outperformed financial services. Within the category, Solana (SOL) leads, followed by Polkadot (DOT) and Tether (USDT).”
Why Ripple Ranks High?
Significantly, Ripple’s ranking on the MBLM survey underscores the platform’s popularity in the community. It is due to the platform’s efficiency in providing real-world financial use cases for the community members, which makes it closer to them.
Ripple’s cross-border payments and banking systems have significantly made transactions for individuals and institutions easier. The platform is collaborating with more industry giants, expanding its reach. Recently, as CryptoNewsZ reported, Ripple has secured a major banking license from the OCC to establish the Ripple National Trust Bank (RNTB). The company’s move to build a federally supervised trust bank has further brought it closer to the minds of individuals.
The company has also secured multiple licenses in important regions, including a recent EMI license in the UK. This has further boosted the user confidence. These moves have strengthened institutional trust, improved regulatory credibility, and built long-term partnerships. This effectively helps explain why Ripple gains attention from community members and is ranked high in the list.
