Key Highlights:
- Strategy (MicroStrategy) holds the largest Bitcoin treasury of any publicly traded company.
- The company keeps $2.19 billion liquidity buffer.
- Strategy’s aim for 2026 is to focus on enterprise AI and data tools
Strategy (formerly known as MicroStrategy), the biggest Bitcoin holding company, did not start out as a Bitcoin company. For most of its life, it was a business intelligence and analytics firm that was quietly powering data decisions for large enterprises that was founded by Michael Saylor in 1989.
The company began its journey with a $250,000 funding from DuPont, one of America’s oldest industrial companies. For a good 31 years, the company stayed away from any kind of spotlight.
MicroStrategy had spent decades building the firm it started out with, survived the dot-com boom, an accounting scandal, and multiple strategic pivots. As loose monetary policy reduced the purchasing power of cash, Saylor began questioning the effectiveness of traditional treasury management.
However, this changed in 2020 when the economic conditions were not so good. In mid-2020, the interest rates were near zero and cash was losing its value. MicroStrategy at that time was wondering if it made sense to hold large cash reserves.
Then in July 2020, Michael Saylor said that the company was exploring alternatives to cash, which included options like Bitcoin and gold. Right after a month, the company started investing in Bitcoin. $250 million of excess cash was utilized in buying 21,454 BTC and this purchase marked the start of Bitcoin-focused treasury strategy.
Current Holdings and Other Details
As of January 11, 2026, the company holds 687,410 BTC as per CoinGecko and as per the announcement made by Michael Saylor on X.
Strategy has acquired 13,627 BTC for ~$1.25 billion at ~$91,519 per bitcoin. As of 1/11/2026, we hodl 687,410 $BTC acquired for ~$51.80 billion at ~$75,353 per bitcoin. $MSTR $STRC https://t.co/5UttS1LCy2
— Michael Saylor (@saylor) January 12, 2026
As per the X post, the company added 13,627 BTC for ~$1.25 billion at ~$91,519 per bitcoin on January 11, 2026, which brought its total to the above said value. This accumulated BTC is 3.273% of all the Bitcoin that is in circulation. With this number, MicroStrategy holds the highest amount of Bitcoin ever held by a publicly traded company.
As per the data presented by CoinGecko, the highest purchase by this company has been in November 2024 when it purchased 55,500 BTC for $5.43 billion.
How MicroStrategy Buys Bitcoin?
MicroStrategy rarely uses cash for Bitcoin anymore. The company mainly buys Bitcoin by raising funds first. This is done in two major ways:
- Convertible Notes: The company issues zero-coupon convertible bonds that investors later can convert into Strategy stock at a premium. This is low-cost capital because the company does not pay interest until conversion.
- Equity Sales: Strategy sells new shares of stock to raise cash specifically for Bitcoin purchases.
Once the funds are available with these two methods, the company buys BTC in the open market through regulated exchanges and trading desks, often spreading purchases over several days or weeks to avoid moving the market too much.
All of these coins are then stored in institutional-grade custody with strong security and internal controls, and every purchase is disclosed publicly in filings and press releases.
2024-2025 Bitcoin Milestones and Growth
2024 was one of MicroStrategy’s best years for Bitcoin accumulation. The company nearly doubled its holdings, and went from 190,000 BTC to 467,400 BTC (from Jan 2024 to Dec 2024 as per CoinGecko) which indicates almost a 146% increase. Lower and more stable BTC prices was one of those reasons which made it easier to buy large numbers of coins easily. Moreover, in December 2024, the company also joined Nasdaq-100.
In 2025, even though the percentage of growth slowed down to 50% (from 447,470 to 67,500, during Jan 2025 to Dec 2025 as per CoinGecko) because the starting base was already large, the total dollar value of purchases was way higher. In this year it also rebranded itself to Strategy from MicroStrategy.
The main reason for rebranding was described as a natural evolution of the company’s identity, emphasizing its role as the world’s first and largest Bitcoin Treasury Company and moving away from being seen only as a software firm. The new name, logo with a Bitcoin-style “B,” and orange colour scheme all signal its commitment to Bitcoin and digital assets.
We all know that Strategy owns a great amount of Bitcoins, but the company has also started keeping cash on hand to protect against any big price swings like the one that the crypto market experienced on October 10, 2025.
This cash will make sure that the company can easily pay dividends and interest without having to sell any of their Bitcoins. The company has a total of $2.19 billion liquidity buffer, which includes $1.44 billion in cash, to stay safe during market ups and downs.
Strategy’s Goal for 2026
For 2026, as per their post on X, the company is shifting its focus toward enterprise AI and unified data infrastructure. The main aim of the company is to make tools easier to use, help businesses grow, and turn data into useful insights.
Data strategy has never mattered more.
In 2025, organizations moved from fragmented tools to unified, AI-ready data foundations. In 2026, we will keep helping enterprises simplify, scale, and unlock insights.
Happy New Year from Strategy! Here is to what is next. 🚀🧡#AIReady… pic.twitter.com/jhUMfbIaZf
— Strategy (@MicroStrategy) January 1, 2026
Even though Bitcoin is a big part of their balance sheet, the company plans to grow more from AI and data services, taking advantage of the money companies are spending on new technology.
Also Read: Quantum Threat: Could Quantum Computing Break Bitcoin’s Security?
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