The Sandbox goes ahead and forms an exclusive collaboration with SBS Contents Hub, which is an affiliate of the South Korean broadcasting station SBS. This occurrence took place in order to be able to introduce exciting media content to the metaverse. It will also be opening the doors for scouring new options in terms of virtual world gaming, as well as high-end content creation.
According to the terms and conditions of this very collaboration, The Sandbox will be responsible for the building of a virtual arena known as Running Man Park. This has duly been taken from SBS’s most sought-after variety show going by the moniker Running Man. Fans will have the pleasure of indulging in in-game missions that were an integral segment of the show.
All of this falls in line with SBS Contents Hub’s game plan for the utilization of its intellectual property and for furthering its operations towards fresh pastures while simultaneously making provision for a one-of-its-kind exposure for the benefit of all of its connected fans. The Running Man Park provides the opportunity for users to gain exposure to the show’s game missions in a virtual setting, as well as for them to be able to successfully build and share their very own content.
According to the Chief Executive Officer of The Sandbox Korea, Cindy Lee, they are extremely thrilled with the knowledge that they will be having the option of giving a further angle for the users to enjoy, in terms of the Running Man’s game missions being shifted to their metaverse. In her opinion, with the effective utilization of SBS’s global Ip, their metaverse will transform into something more diversified, as well as more thrilling.
The Head of Content Business of SBS Contents Hub, Haedong Jin, believes that this collaboration is simply a starting point for the building of fresh user exposure through the metaverse, as well as the NFT scenario. They will be taking full advantage of this very collaboration for building and sharing original content, along with connecting with their IP in fresh ways.