Nike has quickly pulled up its socks to realize that the new generation of athletes and fans are shifting their focus to the upcoming Web3 technology. Taking note of this point, Nike has announced .SWOOSH, a project that houses several virtual collections of the brand while giving its co-creators a chance to earn royalties by winning challenges.
The development Nike has made has a great deal of untapped potential. First and foremost, there will be a strengthened link with the local community. Second, it’s a chance to branch out, experiment, and build a better, more effective team for the future.
In addition, the community will be able to purchase virtual goods and wear them as accessories in online games. Thus, one may purchase virtual jerseys, shoes, and other items. Nike will eventually provide a platform where users can share their own creations and get experience in making these kinds of virtual goods. Through the end of the year, the company intends to gradually admit new users to the closed platform.
A selected few creators who win a challenge with their creations will receive royalties.
The current objective is to prioritize user education and safety while making the project as accessible as feasible. Accessing the blockchain-based Web3 realm motivates people to assume their creative role, enabling them to express their ideas, shape culture, and generate new opportunities.
Access to the event is not restricted to a select few; anyone is welcome to participate. Nike’s community already comprises people from all walks of life and all corners of the globe. It is time for them to pursue something distinctive, regardless of their hobbies in fashion, creative, gaming, collecting, or sports.
A definitive road plan has yet to be drafted, although it is agreed that things will progress slowly in the future. Similar to sports, Nike intends to dominate its newly introduced game. Beginning in the New Year, users will be able to trade their virtual collections, since each part of the project will be introduced in stages.
Nike will elaborate on its vision, goals, and actions in the coming days.
The journey begins with everyone registering on the platform, followed by a series of community challenges in which users learn how to connect with the advancements more effectively. Participants will gradually find it more engaging due to a series of events. The project will continue to be supported by its three pillars: vulnerability, modesty, and transparency.
The Web3 experience with Polygon guarantees that the project will take a longer path. All future advancements will be supported by the community. As members participate, the platform will learn what it needed to provide enhanced services. The goal will continue to strive to be the most accessible and inclusive brand in the digital age.