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Basic Attention Token (BAT)

A decentralized, open source and exchange platform, Basic Attention Token (BAT) is based on Ethereum and is integrated with Brave web browser. This browser automatically blocks the intrusive advertisements and trackers with focus on speed and privacy. Integration of Basic Attention Token (BAT) in any application involves the implementation of BAT ads, the system which shows ads to the users depending on the locally stored data. It aims to improve the efficiency of the digital advertising industry radically. This token can be easily exchanged between users, publishers, and advertisers on the Ethereum Blockchain. Basic Attention Token is utilized to get a range of attention and advertising-based services on the BAT platform. The utility of BAT is based on users’ attention, that is their engagement and mental focus. Basic Attention Token (BAT) cuts down the middlemen from the advertising process. The users are paid out for their attention while watching ads, and the publishers get most ad revenues directly. In addition, the advertisers get a better ROI along with prices data to evaluate using BAT. BAT can be purchased with Bitcoin (BTC) as trading pair with Binance and Bittrex. It is available to the exchanges with Ethereum (ETH) but with very limited volume.
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