In an interesting development, Mesut Özil, a German star footballer, is expected to launch his own cryptocurrency to help his clothing brand to gain in popularity. Named M10Streetwear, the brand will mark the foray of the legend into the commercial space totally different from his football field. The owners of Özil’s digital currency will get additional discounts on buying the gear of his brand, and they can also win a chance to meet the player in person.
While the NFT space has already witnessed such developments in the past, this particular occurrence is unique in the fact that Özil is going ahead with the launch of his own cryptocurrency. In fact, the NFT domain has emerged as one of the credible streams of revenue for many famous football players, leagues, and teams. A number of sports superstars have made decent money from NFTs this year, and the trend is only expected to pick up a pace from here on.
The popularity and huge money-making potential of the NFT are very much apparent to all nowadays. The NFT of Lineal by Tyson Fury made huge money with its auction fetching $987,000 as total revenue for the organizers. Also, the sales of the video sequence of LeBron James of NBA got auctioned for $269,000 AUD while NFT of the football star Cristiano Ronaldo fetched $289,920. These number testifies the huge potential that NFT segment comes with and can be leveraged upon by choosing the right strategy.
It will be interesting to witness how much success this new initiative from the Özil is going to help in furthering the adoption potential of cryptocurrency among target audiences. This is definitely a helpful move for his business venture, and in addition to adding impetus to the ongoing crypto revolution, this development is sure to have a positive impact on the psychology of other players to come forward and embrace the cryptocurrency and NFT trend.