Soft drink giant Pepsi has announced its foray into the world of non-fungible tokens. The collection launched by the company goes by the name of Pepsi Mic Drop genesis NFT, and it is a tribute to the brand’s heritage that is deeply rooted in music. This specific NFT has been made to mark the year 1893 when Pepsi came into being, and the token is going to be live on the Ethereum Blockchain system.
The NFT from Pepsi uses a unique algorithm that helps in the generation of digital assets that are unique and entirely different. The token will be using variations of the microphone visual and will be inspired by the flavors such as diet Pepsi, zero sugar Pepsi, Red Pepsi, and Crystal Pepsi. Speaking on the launch of NFT, the Vice-President of the brand said that Pepsi has a strong brand value that is deeply rooted in music and pop culture.
What is interesting is that the NFT from Pepsi is completely free of cost, which makes it unique in terms of opportunity and accessibility. The reaction of Pepsi’s fans to the NFT will determine how the company takes this initiative of foraying into NFT forward in the future.
The waitlisting process for the allocation of NFTs has been initiated by the organization to ensure that equitable distribution of tokens takes place and the participation becomes more secure and manageable in terms of the gas fee. Customers who are going to be part of the waitlist approved process will get the opportunity to get the token in their wallets, and accordingly, they will be able to identify their Pepsi NFT on OpenSea by satisfying the terms of services of the selected platform.